Executable EGP 27 - Community Leader Incentivization H1 2025
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Abstract
This proposed CGP describes the bi-annual budget of the Everclear Community Leaders for Q1 and Q2 of 2025. The Community Leaders of the Everclear ecosystem are tasked with providing necessary functions to the Everclear ecosystem within the areas of community, support, marketing, and education in an effort to help in maintaining seamless operations, delivering outstanding customer experiences, and strategically growing the protocol.
Motivation
The Everclear Community Leader Sub-DAO is a decentralized, community-governed entity that was approved via voting on Snapshot by the Everclear DAO in February 2024. Along with the governance vote, the responsibility for compensating contributors (such as moderators/ambassadors) and funding community initiatives was shifted into the hands of the Everclear Community Leader Sub-DAO as a decentralized, community-governed entity in the ecosystem. This proposal reflects the changes of the tasks and objectives of the Everclear Community Leader Sub-DAO in light of the rebranding of Connext to Everclear and the accompanying changes in the strategic orientation.
Rationale
Community Leaders are Core Contributors to the Everclear ecosystem as per the DAO Docs and focus on areas such as user support, marketing, growth, education, and community management. As such, Community Leaders provide essential functions for maintaining, developing, and growing the Everclear ecosystem. This CGP provides Community Leaders with the funds necessary to continue supporting the Everclear ecosystem.
Key Terms
For an overview of the key terminology of this proposal and the mission of the Community Leaders Sub-DAO, please have a look at the original Community Leader Incentivization proposal.
Specifications
Community Leadership Team
Presently, the Community Leader team receiving fixed payments consists of:
- 3 Community Administrators
- 4 Community Moderators
- 1 Content Creator
Review
The following provides an overview into how the past budget approved via GCP 16 was used. The Community Leadership Sub-DAO received a quarterly budget of 566.598 tokens.
Deployment of Funds
The following provides an overview of how the funds were used.
| Item | Funding (Token) | Description |
|---|---|---|
| May Compensation | 56,806.66 | Base compensation for CAs & Mods. |
| June Compensation | 41,761.02 | Base compensation for CAs & Mods. |
| July Compensation | 47,131.41 | Base compensation for CAs & Mods. |
| August Compensation | 74,347.31 | Base compensation for CAs & Mods. |
| September Compensation | 85,316.21 | Base compensation for CAs & Mods. |
| October Compensation | 88,537.12 | Base compensation for CAs & Mods. |
| November Compensation | 95,070.06 | Base compensation for CAs & Mods. |
| December Compensation | 79,762.58 | Base compensation for CAs & Mods. |
| January Compensation | 21,270.02 | Base compensation for CAs & Mods. |
| Event Expenses | 33,254.17 | Swapped 33.25k tokens into $5,000 for sponsorship expenditures: $2,785 LATAM event sponsorship $387,75 event expenses 1.633 NEXT event expenses |
| KOL | 44,883.31 | Swapped 44.88k into $7,000 for KOL: $7,750 Korea KOL |
| KOL | 50,000 | Korean KOL FireAnt, requested by Khalil |
| X.com | $58 | $8 X.com Premium sub Remainder: $1,018.75 |
| Remaining NEXT | 1,287 | |
| Total | 719,424.68 |
Deployment of Funds
Community Administrator & Moderator Compensation
A total of 566.598 tokens were approved for spending on compensating Community Administrators and Moderators as well as incentivizing KOLs and sponsoring events. This target was exceeded because of price fluctuations and the need to extend the engagement beyond July 2024 as a result of transitioning operations to Everclear. This outcome was accounted for in the original proposal by the added buffer.
The following details the engagement extension beyond July 2024:
- The engagement was extended by a total of 190 days (6 months and 10 days) beyond July 2024.
- The remaining funds were used to cover basic costs: salaries (Moderators, Admins) for tasks such as: ticket support taskforce (migration from Discord ticket system to Intercom), event expenses (eg. Spanish community), education & media coverage (publishing content on Youtube and X.com Intern), general team assistance (eg. drafting short replies to users for the main Everclear X account to boost account growth).
Remaining Tokens
In total, 1,287 CLEAR tokens and 1,018.75 USDC remain in the multi-signature wallet. In general, leftover funds will automatically be applied toward the CLEAR quarter. Should the DAO reject the proposal, all remaining tokens will be returned to the DAO.
KPI Tracking
The last proposal defined various KPIs to measure the overall impact of Community Leaders. In the following, we will evaluate if these KPIs were met and provide reasoning if they have not been met. As a result of the rebranding, we had to engage in different activities than originally planned which resulted in some KPIs not being met.
Annual Calculation
Moderation / Content Creator Lead
We expect to hire a Content Creator to help create original educational content with more regularity and reliability, intended to be posted on the EverclearIntern account, Blog and Academy sites.
In line with the expected growth of the Everclear protocol, we take into account the addition of 3-4 new moderators/content creators for the calculation of the base compensation.
Calculations assume an average token price of $0.043. The ask is that the Everclear DAO covers the funding below:
| Item | Funding (CLEAR) | Description |
|---|---|---|
| Base Compensation | 1,815,000 | Bi-annually base compensation available for CAs & Mods. |
| Buffer | 725,000 | Buffer for adjustments based on price fluctuations. |
| Community Treasury | 700,000 | Incentivized payment purse for educational content and its distribution, projects and events |
| Retroactive Payout | 120,000 | Compensation for missing days for Mods and Admins while funds ran out |
| Total Ask | 3,360,000 | For 1st semester of 2025 |
The monthly compensation breaks down to:
- Community Administrators: $400 / week
- Community Moderators: $200 / week
- Community Content Creators: $200 / week
Fixed compensation will be revisited every month and adjusted as necessary.
Additionally, the Buffer and Community Treasury funds may be used to cover Community Leadership operational expenses (such as software licenses).
Methodology
On the first day of each month, we will calculate the tokens to be distributed, using the average closing price of the token from the previous 7 days, as listed on Coingecko.
Total Ask
This proposal requests a budget of 3,360,000 tokens for the first half of 2025.
Off-Chain Vote
Timeline
Feb 14, 2025Proposal created
Feb 16, 2025Proposal vote started
Feb 23, 2025Proposal vote ended
Feb 23, 2025Proposal updated