Abstract
The Rollup is proposing to become an educational content partner to Connext to drive product awareness, further engagement, and support product vision.
Motivation and rationale
The Rollup is committed to helping blockchain-based layer two organizations achieve their business goals and scale community reach. With our end-to-end community support, we work closely with clients to provide customized solutions to improve ecosystem wide coordination and meet specific goals.
To ensure the success of our program, we have developed a comprehensive proposal which includes short-term and ongoing tasks such as: Creating content, driving awareness to the Connext product suite, advertising opportunities, and co-marketing and integration opportunities.
Our omnichannel content posting will include sharing content across all platforms, including Lens, Spotify, YouTube, Twitter, Website, and LinkedIn. We drive website traffic by incorporating banner marketing, promotions, pop-up adverts, logos, and links from therollup.co to Connext Network. In addition, we propose monthly consultations to audit our collaborative BD impact and ensure we are on track to meet KPIs and our collective goals.
As educational content partners, we are committed to delivering value through a combination of expertise, experience, and active contribution. Our mission is to help protocols achieve their business objectives and succeed in the fast-paced and rapidly evolving world of blockchain applications.
Specifications
Objectives of the partnership
Drive awareness / Organic Engagement / Onboard New Users To Connext Support Product Vision / Spotlight Product Use cases
Campaign Scope
Educational Content Creation
| Deliverable | Frequency |
|---|---|
| Andy’s Alpha Newsletter - http://ayyyeandy.substack.com/ - Featuring news about Connext | Organic mentions & screenshots of news - 4x/month during campaign (20-25 total) see newsletter for examples. |
| Advertising on The Rollup website, YT, newsletter, Twitter, IG, TikTok, Linkedin and all social presences | Banner ads on website, podcast audio sponsorship, ad slots in newsletter throughout duration |
Business Development
| Deliverable | Frequency |
|---|---|
| Mentioning Connext in relevant Discord/Twitter/Telegram groups as a part of natural conversation | Amplification of Connext content across all social channels for each deliverable. |
| BD/Intros To KOLs/Integration Projects/VCs/Whales/PR firms | Ongoing per request |
| Using our network to introduce Connext to quality KOLs, media co’s, integration partners, projects, and any specific requests | TG chats per request with people you need to speak with, in short order (to a certain extent) |
Key deliverables:
- Technical content writing for Connext (long form on X, articles)
- xERC20 media awareness and visibility (powered by Connext) on The Rollup
- Crosschian interop content, spaces, mentions, engagement on The Rollup
KPIs:
- Total impressions
- Quantifiable amount of awareness / visibility + amount of content pieces
- How we can warm up leads
- Number of organic mentions
- Clickthrough rate (xGov landing page)
- Session time
- UTM inbound leads
Steps to Implement
Executable proposal will be created to transfer NEXT tokens to the multisig wallet defined below, pending passing the proposal.
Timeline
This would be a 6 month holistic collaboration of hands-on support, inclusive of xGov, xERC20, new chain activations, and general support.
Overall Cost
The Rollup is asking for 100,000 NEXT tokens for 6-month duration for the scope and deliverables described in the specification. We propose 1/2 the payment up front and 1/2 the payment mid-way through the engagement. Pending successful Snapshot vote, the whole amount would go to a multisig Safe, from which the Safe signers can execute the payment in two transactions. The multisig configuration is 2/3 with one signer from the rollup, and two delegate signers (ministro.seedlatam.eth and kyrylo22.eth).
Most Recent Company Analytics Below [Additional Analytics in Comments in the forum thread]
25.5k on The Rollup X
26k on Andy X
3,300 on Andy newsletter
3,200 on The Rollup Newsletter
4.15K subs on YT
5M total impressions across all accounts monthly on X
Off-Chain Vote
Timeline
Feb 26, 2024Proposal created
Feb 28, 2024Proposal vote started
Mar 06, 2024Proposal vote ended
Dec 19, 2025Proposal updated