Title: Clanker Communities Onboarding Campaign

Summary

Following the successful initial engagement, CoOwn Growth Studio proposes to launch a strategic campaign to onboard Clanker communities to nounspace, positioning it as the definitive hub for token communities in the Clanker ecosystem.

**Abstract **

Building on the momentum of our first collaboration and the valuable feedback that has shaped nounspace's token spaces development, CoOwn Growth Studio proposes a focused campaign to establish nounspace as the premier destination for Clanker communities.

Our initial engagement has already demonstrated significant value:

CoGs members provided strategic feedback that helped shape nounspace's product direction

Successfully established connections with the Clanker ecosystem

Identified opportunity to position nounspaceas the standard platform for token communities, similar to DexScreener's position in the token space

This proposal outlines a structured campaign to capitalize on these developments and accelerate the adoption of nounspace among Clanker communities.

Specification

**Campaign Objectives ** If approved, CoOwn Growth Studio will:

Launch a dedicated campaign to onboard Clanker token communities to nounspace

Target and facilitate the onboarding of 50 new token communities

Provide ongoing support and coordination to ensure successful space creation and initial engagement

Document successful onboardings and share progress with the nounspace community

KPI measurement

How does successful KPI evaluated?

A token community claiming and setting up their nounspace - submitted a live page of that community

Campaign Structure:

[ Onboarding 50 new communities from an allowlist communities predefined before]

10 pre defined Tier 1 communities get a free nOGs NFT to claim their page

Next 20 - First comes - get free nOGs NFT

Next 20 - Pay 0.011 ETH to get a nOGs NFT and secure a lifetime access to your community space

Reward Structure

CoGs members are empowered to onboard new Clanker communities on nounspace (members submit the names of the communities they are going to onboard)

Success-based reward pool: $200 worth of $SPACE reward per successfully onboarded community

Campaign target KPI: 50 communities claimed their nounspace.

Base reward pool: $10,000 worth of $SPACE ($200*50)

Risk premium multiplier: 2.5x (members rewarded in partially locked $SPACE)

Total reward pool: $25,000 worth of $SPACE. Actual # of $SPACE tokens in this reward pool to be determined by a 7 days average price on Coingecko from the time proposal passed.

Vesting schedule: 50% liquid upon completion, 50% vested over 6 months

As a learning from last campaigns, we see the overhead required to close a campaign, pass it through governance and get the team onboarded, so we included a campaign setup fee to support COGS running this campaign:

Campaign setup fee: $1,500 worth of $SPACE (paid upfront to CoGs Treasury

References

For full details on CoOwn Growth Studio's track record and capabilities:

Previous campaign case study: https://paragraph.xyz/@liorg/coown-ponder-case-study

First CoGS <> nounspace session

https://docs.google.com/document/d/1AbH-3udO90HhJG7ZzvrXKGYZ4RoClSDGHHpBrJx6vvM/edit?usp=sharing

Video recording

2nd CoGS <> nounspace session:

Transcript + Video - links in original discussion thread

nounspace team product spec - outcome of session #1: links in original discussion thread

Vote

For: Approve the Clanker communities onboarding campaign and associated token allocation Against: Do not proceed with the campaign