[Proposal] SPACE ID 1-year Anniversary Campaigns

Overview

• Propose to launch the following campaigns to celebrate SPACE ID 1-year anniversary
• Campaign 1: Offer renewal discount for the existing .bnb and .arb domains
• Campaign 2: .bnb domain gift card giveaway

Purpose

• To alleviate the cost to renew domains
• To encourage long-term utilization of domains in the SPACE ID eco-system
• To promote community engagement

Scope & Budget

For campaign 1 (renewal discount):

• To offer one-off renewal discounts during the campaign window, which will start from 2023/08/24, 8AM UTC to 2023/09/18, 8AM UTC
• Eligibility for discount: .bnb and .arb domains, renewal of ≥1 year
• The discounts only apply to the renewal of existing domains (i.e. does not affect the registration of new domains)
• Discount ratio to be tiered with renewal years as below, to give higher discounts for longer-term renewals

For campaign 2 (gift card giveaway):

• Budget: $50,000 worth of .bnb $5 gift card
• Format: Galxe raffle campaign, with one of the key criteria being .bnb domain holder

Implementation

• Campaign 1: SPACE ID core team to implement a temporary new smart contract for renewal during the campaign window, to factor in the renewal discount
• Campaign 2: SPACE ID operating team to organize and launch the gift card giveaway campaign

Timeline

• Propose to run an accelerated process, in order for the discount to be effective at SPACE ID 1-year anniversary on Aug 24th
• Aug 15-19th, 5-day temperature check
• Aug 20-24th, 5-day snapshot voting period

Expected Outcomes

• Domain holders will have the option to renew their domains at a lower cost
• From the perspective of DAO treasury, the potential negative revenue impact from the discount could be offset by increased renewal activities