Proposer: Lunar Strategy

Requested RADAR: $100,000 worth of RADAR over 4 months campaign.

Summary

This Proposal is to create a campaign set to establish DappRadar as the leading platform for secure and enriched Web3 exploration, focusing on Quests, Airdrops, DappLaunch, and PRO membership to boost RADAR's value, positioning "web3 discovery" at its core. It aims to illuminate DappRadar's comprehensive suite for dapp analysis and its crucial role in facilitating well-informed Web3 interactions. By emphasizing these facets, the initiative not only showcases DappRadar's analytical prowess but also underscores its significance in guiding users through Web3's vast landscape to make educated decisions.

Motivation

Right now in the crypto market we are entering the growth phase, this means thats its important to run marketing campaigns in order to stand out and onboard new users. This is the reason why we are sending in this proposal to the DAO in order to support RADAR with marketing campaigns.

Abstract

About Lunar Strategy:

Lunar Strategy is an ecosystem growth agency; we have been in the crypto space since 2019 and worked with 150+ ecosystems and projects.

We specialize in storytelling, combined with finding the right key opinion leaders to amplify the message to the appropriate audience.

We are a team of 20+ people, primarily based in Europe.

Some of our past projects include OKX, Bitmex, ICP, Rose, Gamestarter, Polkadot, PrimeXBT, and many more.

We have also collaborated with 400+ key opinion leaders on X (formerly Twitter) and YouTube and generated hundreds of millions of impressions within the crypto space.

Key Strategies:

For the Influencer Marketing strategy, our approach involves partnering with key opinion leaders (KOLs) who are well-respected for their expertise in the blockchain and Web3 spaces. These influencers are carefully selected based on their ability to engage and educate an audience that values depth and authenticity in content. We prioritize KOLs who can effectively communicate the nuanced benefits of DappRadar's offerings, emphasizing the importance of making informed decisions in the Web3 ecosystem.

The campaign will feature collaborations with 5-10 influencers monthly, ensuring a mix of reach and specialized knowledge. This selection will predominantly include Tier 2 and Tier 3 KOLs, chosen for their cost-effectiveness and targeted influence. For a detailed view of the potential influencers and strategic planning.

Public Relations efforts are geared towards elevating DappRadar's profile through a mix of press releases and feature articles across leading publications and niche media outlets. The aim is to showcase DappRadar's unique contributions to the blockchain ecosystem, highlighting the platform's tools and features that support safer and more informed Web3 exploration.

The PR campaign targets placements in prominent outlets like Decrypt, Business Insider, and Yahoo Finance, along with targeted exposure in cryptocurrency-focused publications. Additionally, efforts will extend to securing spots in various listicles and sponsored articles on platforms such as CryptoSavingExpert, MPost, BlockchainReporter, and CoinPaper, aiming for organic pickup by other media entities.

Execution Plan:

Over the next four months, we'll execute a phased campaign:

Phase 1: Education on Web3 Narratives

Objective: Introduce DappRadar's core offerings—Quests, Airdrops, DappLaunch, and PRO membership—as key to a richer web3 discovery experience.

Activities: Utilize influencer content to educate on how these features enhance RADAR's value and facilitate informed decision-making in web3.

Phase 2: Amplifying Reach and Engagement

Objective: Accelerate the dissemination of our narratives, showcasing the increasing relevance and adoption of DappRadar's tools in the web3 ecosystem.

Activities: Expand influencer collaboration, diversifying content to highlight the tangible benefits and user empowerment provided by DappRadar’s features.

Phase 3: Capitalizing on Momentum

Objective: Leverage the built momentum to solidify DappRadar's status as essential for navigating web3, underscoring the comprehensive value of its offerings.

Activities: Present success stories and user testimonials to reinforce community trust and showcase the impactful outcomes of engaging with DappRadar’s suite.

This approach ensures a cohesive strategy, gradually building from an educational foundation to a powerful demonstration of DappRadar's value in the web3 discovery process.

Monthly Expected Outcomes:

• Enhance Brand Visibility: Amplify DappRadar's presence and authority in the blockchain ecosystem.

• Boost User Engagement: Increase interactions and sign-ups for DappRadar's services.

• Strengthen Position: Solidify DappRadar as the leading platform for dapp discovery and analytics.

• PR Impressions: Target an estimated 300,000 impressions per month.

• Followers Reach: Aim to reach approximately 1,500,000 followers monthly.

At the end of each month, Lunar will provide a payment report with details about payments to KOLs & Publications.

Key Performance Indicators (KPIs):

• Impressions

• Reach

• PRO users growth (on Polygon and BNB as well as ETH)

• Website Traffic

• Social Presence

These KPIs will be refined with the DappRadar team and community feedback. Additional campaigns or partnerships to enhance social reach will be discussed in upcoming strategy sessions.

Why DappRadar, Why Now

As the blockchain market accelerates, the need for secure and informed Web3 navigation has never been more critical. DappRadar is spearheading this journey, transforming how we engage with digital assets through features like Quests, Airdrops, DappLaunch, and PRO membership. This strategic shift not only boosts RADAR's utility but also emphasizes the importance of safe Web3 exploration. By evolving beyond its role as a data provider, DappRadar aims to become a comprehensive guide in the Web3 space. This initiative is strategically timed to leverage the market's momentum, inviting users to explore its unparalleled offerings and reinforcing its position as a leader in the industry.

Lunar Strategy's Commitment:

With extensive experience in crypto and blockchain marketing, Lunar Strategy is poised to deliver a campaign that resonates with the community, drives engagement, and amplifies DappRadar's market presence. We are dedicated to achieving the highest standards and innovation in our partnership with DappRadar.

For questions, feel free to DM @lunarstrategy on Telegram or reach out on email to: [jack@lunarstrategy.com]