Summary

Our initial Ambassador Pilot Program was a success, five ambassadors standing out with exceptional contributions. We plan to refine the program, recruit additional ambassadors, and entrust them with enhanced marketing roles. While we encountered challenges, such as time zone discrepancies and feedback concerns, the program led to accomplished tasks and heightened brand awareness. Feedback indicates that ambassadors appreciate aspects of the program and seek greater support and extended program durations.

Find the Season 0 report over https://forum.dappradar.com/t/dcp-14-season-1-proposal-ambassador-program/1207/2#:~:text=0%20report%20over-,here,-Motivation

Motivation

Moving forward, we have a solid foundation with our Ambassador Program based on the successful Season 0. We witnessed our ambassadors excel in their tasks, increasing brand visibility and effective social media engagement. Our next step is to expand and refine the program. By doing so, we aim to build on our initial successes, further harnessing our ambassadors’ potential. The alignment with our upcoming social media strategy is crucial. This approach will enhance our outreach and solidify our brand’s position. Together, with past successes guiding us, we can achieve even more.

Abstract

One of the critical values that we focused on when we experimented with the Ambassador Pilot is to iterate and improve after each season. We reviewed the Ambassador feedback after the Pilot and have implemented them in our Proposal for Season 1.

Changes in the KPI

Our analysis indicates that the initial KPIs were overestimated for ambassadors dedicating 4-6 hours per week. The pilot program illuminated this discrepancy, prompting us to recalibrate. The KPIs will now be tailored to each ambassador role, factoring in the number of ambassadors occupying that position. Our revised approach will concentrate on a single KPI, channeling our resources to exceed its expectations. This will also better synchronize the KPI with associated tasks.

Brand Ambassador

a. Number of new dapps successfully engaged and encouraged to list on DappRadar. (3 per week) b. Number of online events successfully attended (2 per week)

Community Builder

a. Number of new dapps successfully listed on DappRadar with assistance. (3 per week) b. Number of ambassador-led events successfully planned & executed (2 per week) c. Rate of managerial involvement in the ambassador program. (side-quest)

Analyst

a. Number of analytical pieces from in-depth topic explorations successfully utilized by the DappRadar content team. (2 per week) a. Number of analytical pieces from in-depth topic explorations successfully utilized by Ambassador content creators. (3 per week)

Educator

a. Number of research-backed educational and knowledge base materials successfully utilized by the DappRadar content team. (2 per week) b. Number of research-backed educational and knowledge base materials successfully utilized by Ambassador content creators. (3 per week)

Content Creator

a. Number of DappRadar-related content pieces shared on X and other social media platforms through personal profiles. (2 per week) b. Number of Content pieces generated & shared on DappRadar socials (2 per week) c. Number of Ambassador-led events hosted (1 per week)

Task Revisions

In contrast to our initial expectations from season 0, we are now adopting a more pragmatic approach to tasks. We aim for goals that are both realistic and achievable. Accordingly, we are recommending specific tasks based on each role.

Role Modifications

Based on our observations, we aim to allocate more responsibility to the content creator role. Our ambassadors highlighted that content creation greatly influenced our impact. Thus, by redirecting ambassador efforts to strengthen our presence on Crypto X (previously known as Twitter), we can elevate our brand and the ambassador’s visibility on the platform. This will lead to a proposed restructuring of roles.

Expansion

We aim to onboard an additional five ambassadors to expand our outreach. Our selection will consider ambassadors previously deemed eligible during the last interview process. Specifically, we will directly invite two from the community and three influencers to join the program.

Program Duration

Feedback from our initial program indicates that more than a two-month duration is required for comprehensive assessment and ambassador acclimatization. To illustrate, a three-month internship often provides limited experience, whereas a six-month period offers more substantial exposure. Based on this rationale, we are extending the program from two months to six months. (UPDATE: The start date has been moved from September to October)

Budget Update

Originally, each ambassador was allotted a budget of 40,000 RADAR for a two-month period. With the expansion of the ambassador program to include 10 participants, the revised budget for a six-month duration will be 1,200,000 RADAR in total. This means that every ambassador will receive a budget equivalent to 120,000 RADAR over these six months.

New Social Media Strategy

The focus will be on disseminating our content across various profiles. Leveraging our ambassadors, we aspire to integrate community-generated content seamlessly with our brand, aligning with both the community vision and the DAO operations. Collaborating closely with the content and social teams at DappRadar will undoubtedly amplify the growth of our social profiles.

Program Evolution

The ambassador program will continually evolve over time, maintaining its dynamism and adaptability. As our strategies progress, team structures will adapt accordingly. For instance, in line with our updated social media strategy, we propose expanding content creator roles and amplifying our brand’s presence across various social media channels.

Benefits

• Refined Structure: The program, having learned from its initial iteration, we created an extended and expanded structure, with clearly defined and achievable KPIs and tasks tailored to each ambassador.
• Budget Alignment: The adjusted budget reflects the program’s expansion and duration, ensuring sufficient funding for successful execution.
• Enhanced Content Strategy: The emphasis on content creation, especially on Crypto X, ensures that the brand remains at the forefront of the evolving social media landscape.
• Dynamic Adaptability: The program’s ability to evolve based on feedback and observations ensures its continued relevance and effectiveness.
• Community Engagement: Emphasizing collaboration with content and social teams will ensure the integration of community-generated content, fostering community involvement and loyalty.

Drawbacks

• Management Complexity: With increased roles, tasks, and KPIs, managing the program might become more complex, requiring more oversight. As roles get more defined and diversified, there’s potential for ambiguity or overlap, leading to confusion.
• Budget Increase: Extending the program and adding new ambassadors implies a higher financial commitment.
• Time Zone Challenges: As indicated, managing ambassadors across different time zones can lead to coordination challenges.
• Feedback Management: Addressing concerns and feedback from multiple ambassadors may require significant time and resources.
• Recruitment Challenges: Identifying and onboarding new ambassadors who align with the brand’s values and objectives might be challenging.
• Longer Commitment: Extending the program to six months might deter potential ambassadors who can only commit to a shorter period.