Ecosystem + Research

Objective: Ecosystem: Enroll Participants and Pilot Three Guilds - Investors, Founders, and DAOs.

Key Results:

1. Enroll all current investors in guild structure participation and run one pilot experience/event.

2. Enroll 12 priovacy focused founders in guild and pilot one experience/event.

3. Propose and run the first season/cycle of DAO privacy working group via DAOstar.

R: @Mikyo Clark A: @Parker McCurley C: @Thomas Stuart @Dara Khan I: WSLs

Objective: Ecosystem: Enroll and incentive a world class group of advisors to participate in the DAO.

Key Results:

1. Develop Advisor Framework / categories and incentivization model.
2. Develop Advisor prospect list.
3. Enroll 10+ advisors.

R: @Mikyo Clark A: @Parker McCurley C: @Nicolaus Sherrill @Thomas Stuart @Dara Khan I: WSLs

Objective: Ecosystem: Develop grant funding and application process and land one grant.

Key Results:

1. Develop a standardized process for researching and applying for privacy related grants.
2. Develop a grants prospect master list for 2024.
3. Get one (1) grant deal executed before end of season.

R: @Mikyo Clark A: @Parker McCurley C: @Cameron Schorg @Seth Hrbek I: WSLs

Marketing + Sales

Objective: Reach $xxx,000 in invoices scheduled over four months

Key Results:

1. Get 50+ high-quality agency leads (MQLs) for Sales
2. Get QL>sale conversion target TBD with model
3. Complete handoff of Ambassador Program and SDR team leadership to Sales/BD
4. Complete 2+ email marketing campaigns: Decent DAO newsletter, retargeting sales contacts, etc.

Refer to sales<>marketing model (WIP) for more detail

R: @Cameron Schorg @Dara Khan A: @Dara Khan @Parker McCurley C: @Nicolaus Sherrill @Parker McCurley I: Metamorphasis

Objective: Acquire large DAOs to Fractal V2’s Beta Programme

Key Results:

1. Get 20+ large-TVL ($5M+ treasury), quality DAO SQLs
2. Acquire 1+ DAO SQL via GTM execution for privacy voting as defined by setting messaging and executing marcoms/outbound marketing strategy for the launch

R: @Dara Khan A: @Thomas Stuart C: @Cameron Schorg
I: @Parker McCurley

Objective: Launch a Lumen-enabled credit pool with at least $2m in total amount loaned

Key Results:

1. Execute GTM including:
   1. DeFi Lending institutional research-content piece with at least 1 LOI partner co-marketing
   2. Provide copy ****to design w/ product messaging for v2 website redesign

R: @Dara Khan @Chloe G. A: @Michael Chiang C: @Nicolaus Sherrill @Mikyo Clark @Vlad Totia @Michael Chiang @Christopher Dancy @Matt Trice I: @Parker McCurley

Objective: Bring in our first 100/1,000 developers

Key Results

1. document our community strategy by mid-January with buy-in from leadership and ENG including value prop/what we will have devs work on, incentivization plan v1, and hiring our DevRel
2. Finalize our conference attendance list with Sales/BD and product including budget/ROI
3. Plan our first hackathon and IRL event ******including budget/ROI
4. Provide key inputs for the Decent website v2 redesign for privacy including copy, customer flows/ICPs, and prioritized features
5. Establish and pitch at least one big-brand idea (e.g. Decent Privacy NFTs) to coincide with website update/privacy focus to execute in Spring season to the DAO

R: @Dara Khan A: @Dara Khan C: @Adam Gall @Delma Betancourt @Christopher Dancy @Seth Hrbek @Nicolaus Sherrill I: @Adam Gall

Objective: Execute 3+ content campaigns and measure impact on MQL/SQL generation

Key Results

1. Launch 3+ research-content campaigns: Lumen institutional research piece, DAO privacy, DAO paradigms
2. Launch 3+ smaller content pieces (e.g. product/design-craft, privacy focus like Confidential CEX, Privacy Trifecta, design system, etc.)
3. Launch 2+ investor/token holder updates this season
4. Establish regular social content leveraging privacy coffee chats, internal briefs on privacy that we can share publicly, and test on new channels like Farcastr, Nostr, or DeBank
5. Set deeper coordination with Melrose/PR: 2+ op-eds, 2+ podcast appearances, 2+ earned media opportunities from product launches, ecosystem/BD, and research
6. Create Marketing Analytics Dashboard V1

R: @Dara Khan Melrose A: @Dara Khan C: @Cameron Schorg I: @Nicolaus Sherrill

Product

Venture 3

Objective: Validate Venture 3 Proof of Concept

Key Results:

1. Technically validate Research Theses
   1. Take product requirements from Research and create a technical feasibility document. Not all feasibility needs to be solved, but some hypothesis can be made based on available tech.
   2. Determine any unknowns and assumptions (as a team) for feasibility and create research tasks based on these
   3. Validate and understand all unknowns based on the feasibility document to get final determination of feasibility. If feasibility can’t be understood without writing code, start writing small PoC code.

R: Vlad A: Adam C: Engineering Team, Mikyo, Parker I: Whole org

Objective: Establish quantitative and qualitative user research process frameworks

Key Results:

1. Develop a comprehensive user research toolkit
2. Conduct a user research toolkit training session
3. Execute a user research campaign for each venture
   1. Venture X
   2. Fractal
   3. Lumen
4. All venture product decisions are backed by user research

R: @Matt Trice A: @Nicolaus Sherrill C: I:

Lumen

Objective: Finish Lumen MVP for Go-To-Market

Key Results:

1. All open MVP product questions have been scoped.
2. Staging and Production versions of CC Enclaves, APIs + Interface, + attestation contracts are deployed and fully QAd.
3. Support Exchanges requested in LOIs. If there is a delay on the LOIs, support at minimum 2 exchanges: Binance, Coinbase
4. External Client-Facing Documentation for the system is available on gitlab (or equivalent). Some of these docs, like API docs, may be client-specific, depending on how the clients are interacting with Lumen.
5. Develop docs for developer onboarding (thinking Kelvin could do this as he learns the system himself)

R: Seth, David, Kyle, Chloe, Matt A: Chris C: Adam I: Parker, Michael

Objective: Launch a Lumen-enabled credit pool with at least $2m in total amount loaned.

Key Results:

1. Deploy a credit pool for an institutional borrower via a partnership with a credit protocol.
   1. One customer has been onboarded to the production system and has completed a loan attestation.
      1. With detailed user feedback to implement into design for Lumen V1
2. Publish case study of the Lumen-enabled credit pool and share via marketing channels.

R: Michael, Dara, Legal, Vlad A: Michael C: Adam I: Parker, Chris, Chloe

Objective: Strengthen our relationship with various participants in institutional credit and prep our pipeline for loans in the Spring season.

Key Results:

1. Expand our borrower relationships from two to six.
   • Borrower relationships is defined as
     1. Someone we can receive consistent product feedback from.
     2. Someone who may potentially use a Lumen-enabled credit pool.
2. Build relationships with at least two institutional lenders.
   • Lender relationships is defined as
     1. Someone we can receive consistent product feedback from.
     2. Someone who may potentially supply liquidity to a Lumen-enabled credit pool.
3. Execute LOIs to launch Lumen-enabled credit pools with two pairs of underwriters and credit protocols for the spring season with our business model defined and validated.

   • Business model

     Base subscription fee to access the data and a fee added onto the borrow cost.

R: Michael, Parker, Dara, Chris, Chloe A: Michael C: Adam I: Parker

Fractal

Objective: Fractal’s v2 anonymous voting feature is shipped

Key Results:

1. Anonymous voting internal PRD (i.e. product requirements doc) is created for Snapshot Anonymous off-chain voting
2. PRD is technically completed by end of season
3. External facing technical documentation also formalised

Note - See this WIP internal document for details as to why we chose anonymous voting Anonymous Voting - Internal Document of Fall Season Research

R: Kirill, Trice, Tom A: Tom C: Seth, Nicolaus, Adam (TBD if responsible or consulted) I: Mikyo, Parker

Objective: Acquire large DAOs to Fractal V2’s Beta Programme

Key Results:

1. Get x5 large DAO SQLs from VC warm introductions
2. Lock-in large DAO senior leaders to Fractal’s Beta Programme from these large DAOs
3. Have the cumulative treasuries of these testers on the Beta Programme to be >$25m

R: Tom, Dara, Cameron A: Tom C: Seth, Parker, Trice, Parker I: Nicolaus, Mikyo

Objective: Close x2 existing DAOs in our pipeline to Fractal Mainnet

Key Results:

1. Close Shutter on Fractal Mainnet
2. Close EthLizards on Fractal Mainnet

R: Tom A: Tom C: Seth, Parker, Trice, Adam I: Nicolaus, Mikyo, Dara, Cameron

Objective: Fractal team to prepare for Decent’s fundraise in Spring ‘24

Key Results:

1. Create a monetization plan document for Fractal V2
2. Get feedback from x5 VCs on Fractal V2 and our TVL fundraising target
3. Prepare DCNT token mainnet launch by documenting and running minimum x2 rounds of goerli test runs
4. Fix/Update anything found during previous step in the Fractal app.

R: Tom, Vlad, Adam, A: Tom C: Seth, Parker, Mikyo, Kirill, I: Trice, Delma

Objective: Rebrand Fractal V2

Key Results:

1. Rebrand Fractal for V2 (incl. name change) around the concept of DAO privacy
2. Implement rebrand in website, app and socials
3. Maintain original ‘Fractal’ brand for the current v1 Mainnet app

R: Tom, Xana, Nicolaus, Trice A: Tom C: Seth, Parker, Adam, Dara I: Mikyo

Sarcophagus

Objective: Ship Sarcophagus EAAS

1. Ship EAAS proof of concept on netlify + server on chain of Sarcophagus DAO’s choice
2. Get Sarcophagus DAO feedback and go through 2 feedback cycles

R: Kelvin A: Seth C: Sarcophagus DAO I: Adam

Operations

Objective 3: Engineering Career Growth Ladder is executed

Key Results:

1. Collaborate with other departments to create DAO-wide processes document for career advancement + monetary increases.
2. Engineering Career Growth Ladder is released to org by end of December.
3. First performance reviews scheduled. Performance reviews are used to give and receive feedback on performance, and career advancement / monetary increases may happen as the result of this.

R: @Seth Hrbek @Adam Gall A: @Delma Betancourt C: Engineering I: Whole org

Objective: Ensure a successful retreat in Punta Cana in January that fosters team building and collaboration.

Key Results:

1. Receive a satisfaction rating of at least 4.5 out of 5 in post-retreat surveys.
2. Execute all planned team-building activities and workshops without major issues.
3. Stay within the allocated budget for the retreat.

R: @Parker McCurley @Nicolaus Sherrill @Dara Khan A: @Delma Betancourt C: WSLs I: Whole Org

Objective: Strengthen the developer relations through effective recruitment and onboarding processes.

Key Results:

1. Hire 1 qualified Dev Rel Manager within the next quarter.
2. Complete the onboarding process for new hires within the established timeframe.
3. Conduct a survey to assess contributor satisfaction with the recruitment and onboarding process, aiming for a score of 4 out of 5 or higher.

R: @Parker McCurley @Dara Khan @Adam Gall A: @Delma Betancourt C: I:

Objective: Enhance organizational effectiveness by updating bylaws and implementing standardized operating procedures (SOPs) in collaboration with Magnet.

Key Results:

1. Ratified bylaws by the end of winter season
2. Collaborate with Magnet to develop and roll out SOPs for key organizational processes

R: Magnet A: @Delma Betancourt C: WSLs I: Whole Org

Objective: Secure a Highly Qualified Entrepreneur-in-Residence (EIR) for Venture 3

Key Results:

1. Identify and Evaluate EIR Candidates for Venture 3
2. Implement an Effective Recruitment Strategy for Venture 3 EIR
3. Facilitate Seamless Integration of EIR into Venture 3 Operations

R: @Parker McCurley @Adam Gall A: @Delma Betancourt C: WSLs I: Whole Org

Objective: Make Adam Code Again

Key Results:

1. Hire a Part-time Accountant
2. Create accounting and legal process documentation and capture historical knowledge
3. Transition Adam off critical legal responsibilities

R: @Adam Gall A: @Delma Betancourt C: @Parker McCurley I: WSLs

Design

Objective: Rebrand Fractal V2

Key Results:

1. Rebrand Fractal for V2 (incl. name change) around the concept of DAO privacy
2. Implement rebrand in website, app and socials
3. Maintain original ‘Fractal’ brand for the current v1 Mainnet app

R: Tom, Xana, Nicolaus, Trice A: Nicolaus/Tom C: Seth, Parker, Adam, Dara I: Mikyo

Objective: Launch new Decent Privacy brand

Key Results:

1. Brand Launch announcement promotional campaign w/ Marketing
2. Update visual & verbal identity to reflect new brand strategy
3. Update brand standards, brand assets, and all internal brand messaging resources to present the new strategy and identity
4. Conduct a training session for new brand strategy and identity
5. Align brand perception with new brand strategy (Brand Platform)

R: @Xana Ramos A: @Nicolaus Sherrill C: @Matt Trice I: Whole org

Objective: Ship v1 of Decent Design System

Key Results:

1. Publish standards, usage guidelines, and downloadables
2. Host Design System Training Demo OST

R: @Matt Trice A: @Nicolaus Sherrill C: @Xana Ramos I: Whole org

Objective: Establish customer feedback channels

Key Results:

1. Map out customer journeys for website, Discord, e-mail, and X interactions
2. Implement feedback-capturing mechanisms on website, Discord, and dapps

R: @Matt Trice A: @Nicolaus Sherrill C: @Xana Ramos I: WSLs

Objective: Redesign Discord Server

Key Results:

1. Define and architect structure for daily contributor and community member experience needs
   1. Gather structure and process feedback from contributors
2. Create onboarding flows to verify, vet, and support incoming server members
3. Establish best-practices for security and communication on Discord

R: @Nicolaus Sherrill A: C: I: @Matt Trice @Xana Ramos