{DCL DAO} Chain Challenger: Bridging Web2 players to DCL, a gaming discovery platform.

Original link: https://governance.decentraland.org/proposal/?id=4aefa4a0-036a-11ee-8f51-bb3157c3bc20

ABSTRACT Decentraland's website traffic is currently dominated by English-speaking countries. However, China, Japan, and South Korea have a massive gaming market with over 70 billion gamers. Chain Challenger's mission is to connect Web3 games and metaverse projects with billions of Web2 gamers from China, Hong Kong, Taiwan, Japan, and South Korea. They plan to create a localized game wiki page, attract players through unique tournaments, and reduce barriers for Asian gamers. With Decentraland DAO's support, Chain Challenger aims to expand DCL's brand awareness and introduce new users in the Asia-Pacific region.

GRANT SIZE $105,000 USD in DAI

PROJECT DURATION 6 months

PAYOUT STRATEGY Monthly on the 1st day

BENEFICIARY ADDRESS 0x5A1d993fF6E67aA214880C87B46255Ea32E24139

EMAIL ADDRESS charles.cheng886@gmail.com

DESCRIPTION Due to the character limit, please visit the following link for the complete proposal: https://drive.google.com/file/d/1PYW7yCFUtZC7Rdr4ZzFbCMxxPtE9p4yp/view?usp=sharing

The first version of Chain Challenger was successfully launched on May 26, 2023, along with a 'Stadium Grand Opening' event that took place from May 26, 2023, to June 2, 2023. For more information, please refer to the links provided below.

Chain Challenger Official Website: https://chainchallenger.xyz/ Event Page: https://events.decentraland.org/event/?id=645a01af-9347-4654-b889-ffc809e8a7d0!

Any project in DCL can apply to become a partner of Chain Challenger and gain exposure on the Chain Challenger website, especially in the Asian region. In the next version update, the Chain Challenger website will also add an interface for DCL, providing a better connection between DCL's ecosystem and external Web2 Gamers.

Chain Challenger's backend uses Strapi, the leading open-source headless CMS, which can provide a flexible and adaptable homepage framework for projects on DCL. This allows different projects to customize the categories and content that need to be included on their project pages according to their own needs, and to best meet the needs of different projects. At the same time, we will also provide free Chinese, Korean, and Japanese localization services for all our partner projects.

In addition, the 'Dual-Tournament Model' is another innovative and very important feature of Chain Challenger. Currently, most metaverse or blockchain gaming projects often fail to attract a large number of Web2 players during their promotions. The reasons behind this include: (1) friction generated when creating blockchain wallets, (2) stereotypical impressions of Web3 projects (surveys show that the vast majority of Web2 players still believe that NFTs or cryptocurrencies are Ponzi schemes), and (3) the learning curve of switching to new games - a problem that many project teams have overlooked, but is very important.

According to Unity's report on multiplayer games in 2022 (https://create.unity.com/multiplayer-report-2022), a game's genre is the most important factor (>46%) for players when choosing a new game. In other words, players of multiplayer games develop a "stickiness" to the genres they love, just like how if legendary League of Legends player Faker were to choose a new game to play, he would be more inclined to choose Dota 2, another MOBA game, rather than PUBG: BATTLEGROUNDS, an FPS game.

Chain Challenger utilizes a Dual-Tournament Model to match DCL games with popular Web2 games of similar genres, creating a "mirror game." Separate reward pools are set up, with the DCL game offering larger rewards to boost conversion rates. For instance, Soul Magic, a casual simulation game, can be mirrored with LINE Brown Farm, a popular Web2 game in Hong Kong and Taiwan. Promotions and advertisements targeting LINE Brown Farm communities will attract players who will be enticed by the larger rewards in Soul Magic, increasing the likelihood of them trying the game.

Furthermore, our team has formed strategic partnerships with multiple Web2 and Web3 gaming communities and projects originating from China, Japan, and Korea. These projects will be sequentially launched on Chain Challenger, opening up potential cross-project collaboration opportunities for projects on DCL.