Add $DESK rewards for engaging with sponsored content on coindesk.com

Proposal: Add $DESK rewards (5-10 DESK) for reading articles marked as “Sponsored Content” on coindesk.com.

Rationale: Attaching $DESK rewards to sponsored content will improve engagement with advertisers and with the greater $DESK ecosystem. Having $DESK present in the sponsored content will attract the crypto-savvy, who are more likely to engage with the advertiser than the average reader. In addition, adding another source of $DESK will give more people the means and motivation to interact with the $DESK ecosystem, which will increase interest in CoinDesk, $DESK and Consensus 2023.