[DIP-16] Allocate 35,000 DFX for TRYB/USDC campaign with BiLira

Voting ended over 3 years agoSucceeded

Summary

TRYB issuer, BiLira, proposes DFX Finance to boost the TRYB-USDC pool rewards with an additional 35k DFX tokens starting the first week of November for 4 epochs (weeks), with BiLira putting in 50k USDC as well. This joint campaign will multiply the impact of the campaign and attract more users.

Motivation

Turkey’s crypto adoption rate is among the top 5 around the world.
BiLira is one of the leading and most trusted blockchain and crypto brands in Turkey. BiLira can promote DFX Finance to a wide range of audience groups.
BiLira’s current audience profile is upper middle class, millennial and interested in DeFi
Dollarization rate is high in Turkey. There is an organic interest in USD-TRY swap which means the USDC-TRYB swap feature should be of interest.
Previous BiLira campaigns showed that incentivizing and rewarding users to experience new financial products is the most feasible way to educate them.
TRYB is currently being used by many traders on global exchanges such as FTX, MEXC. The campaign also has the potential to attract these CEX users.

Specification

During the to-be set campaign period, any user who provides liquidity to the TRYB-USDC pool, and stakes their LP tokens will be receiving additional TRYB/USDC rewards alongside their DFX rewards. If the proposal gets approved, TRYB-USDC pool rewards will be increased with an additional 35k DFX tokens for 30 days starting the first week of November for 4 epochs (weeks). 35k DFX Tokens equal to approx. 50% of the previous month’s total reward allocation. As a result, participants will be receiving both TRYB/USDC and DFX token rewards. Users who have staked LP tokens before the campaign period will also be eligible to participate.

The campaign/rewards program will be specific to the TRYB-USDC pools on the Ethereum network.

Useful references/links

BiLira Webite BiLira TURK Telegram BiLira ENG Telegram Proposal to increase the TRYB/USDC pool rewards during a joint campaign period w/ BiLira