Community Marketing

Overview

The DIA core team proposes an allocation of a total of 100.000 DIA from the treasury to incentivise KOL- and community leader- driven marketing and exposure for the project. DIA enjoys a lively and active community and broad exposure as well as a lot of organic engagement from a diverse range of actors. Allocating budget towards dedicated KOL campaigns will have a positive impact to drive more growth and exposure.

Benefits

As the crypto and DeFi space is largely driven by communities, reaching other communities and spreading exposure and messages via multipliers like other communities and their leaders is essential to promote the project and drive awareness.

In order to reach the largest possible audience, we propose to invest into relationships with these communities and their leaders, fostering an education and marketing reach of DIA via Twitter, Youtube and other relevant channels.

Allocation

• A total maximum allocation of 100.000 DIA may be used by the core team to drive agreements with community leaders to promote the DIA project.
• The budget may be spent over a period of 12 months, starting from the date the vote is passed by the DAO.
• The agreements will focus on activities surrounding education, exposure and engagement with the DIA project.
• The choice of partners and the allocation for each agreement will be done at the discretion of the core team.

Distribution

• The budget will be distributed on a monthly basis over a predefined vesting schedule of 6 months from the start day of the agreement.
• The budget may be spent in full, or be rolled over into the next calendar year, in case sensible allocation is not found for the entire sum.