when the indie rock band Kings of Leon launched their new album, “When You See Yourself,” as an NFT project offered through a company I’d never heard of called YellowHeart. This sale connected digital tokens not only to digital art commissioned by the band’s longtime collaborators, but also to physical vinyl albums, to music downloads and to experiences – tickets to shows, in this case, including a very few “Golden Tickets” that entitle holders to four front-row seats at a Kings of Leon headline show in any city in the world, one performance per tour, for as long as the band continues touring. Also included: a personal car and driver for eight hours, concierge service, swag bags and a backstage meet and greet with the band. In addition to a zillion eyebrows, the sale raised in excess of $2 million, $500,000 of which the band donated to Live Nation’s Crew Nation fund for the support of live music crews during the pandemic.