RabbitHole believes the next era of airdrop programs will come in the form of high-velocity experiments called 'quests'.

The key is velocity.

Recurring distributions, conditional claiming, and retrospective eligibility requirements encompassed the past and present of airdrop design. RabbitHole believes the next era of airdrop programs will come in the form of high-velocity experiments called 'quests'.

This design philosophy would allow for a phased approach with minimum viable rewards for initial distributions, driving faster feedback cycles between projects and their token holders. Projects could continue to iterate until they can achieve attractive results. At that point, deploying larger amounts to fuel growth becomes more efficient.

These programs will expand the scope for segmenting eligible recipients from on-chain behavior. Building on a mechanic made popular in NFT communities, allowlists will become a powerful tool for establishing eligibility criteria and staying ahead of airdrop farmers.

Quests will also expand the use of on-chain conditions for claiming. Projects will require users to take specific on-chain actions in order to claim their airdrop.