Should we fund and support MFP #17?

Proposal (original posted here https://github.com/enzymefinance/MFP/issues/17) Implementation of an affiliate and/or referral program for the Enzyme protocol.

Description of the project: It would build on top of the first analysis done following the initial proposal by Mona and Luca. See ENZIP 13 here https://github.com/enzymefinance/ENZIP/issues/13

Several milestones would need to be reached:

finalization of the conceptual design of the program(s) terms & conditions: payouts, eligibility, etc. metrics governance vote on programs & their design implementation plan laid out UX, workflows communication plan marketing material (eg. FAQ) monitoring & reporting is in place dashboard technical modification implemented → go live Optional (i.e. maintenance mode):

(manual) onboarding of affiliates/partners regular reviews take place issue final review at program’s end with recommendations Out of scope: no dev work is included in this funding proposal. The goal is to minimize the involvement of the engineering resources. But it will depend on the level of automation/integration selected.

Synergies/benefits to the Enzyme ecosystem: Mona and Luca of Avantgarde kicked off the discussion on the topic in September (cf link above). With the massive product improvements in 2022 (Sulu, Polygon, etc.), the Enzyme protocol has a very solid basis from which to accelerate in its markets. Enzyme has been relying for its growth on several traditional channels, such as brand development (online presence) or the BD efforts of Avantgarde, etc. The protocol should now also explore the potential benefits of growth vectors such as affiliate/partner programs or referrals.

The benefit to the Enzyme ecosystem: growth (TVL and/or users, tbd) The second-order benefit of letting me run this project? More time and mindspace for the Avantgarde team to focus on items of higher priorities (many of those atm)

The synergies? There are demonstrated results of using financial incentives to bring more people into one’s ecosystem; this will need some reflection & fine-tuning in order to not acquire growth at any cost.

Timeline: preliminary analysis self-initiated at the beginning of November the project will be run in a way as to minimize and facilitate the necessary decision-making, so that we can move and iterate fast nevertheless a few steps will depend on the feedback and support of people at the Council & at Avantgarde Tech, so that it makes it hard to commit to a clear timeline to use a range: in the best case, the program could go live within 2 months of the project start; adding some buffer to take into account friction and other unforeseen delays, 4 months until implementation; the project manager could be incentivized to launch the project as fast as possible if desirable Funding needs: Funding for the project management & coordination services (milestones 1 to 5): MLN tokens (without vesting for these small amounts), milestones-based:

650 MLN when the first program is submitted to a vote 650 MLN when the first program is implemented Bonus fee of 650 MLN if the first program is implemented within 3 months of the council giving the green light to this MFP for any work thereafter related to the programs (such as optional work as in steps 6 to 8 above): rewards with tokens at a monthly rate of 650 MLN pro-rata of the time spent

Team presentation: osaat: business professional with engineering background (non-dev), with extensive project management and sales experience; familiar with Enzyme since 2019; also active in the Nexus Mutual community; their team contracted me earlier this year for project management services to coordinate the launch of a new product, help structure their BD efforts and prepare the necessary steps for the launch of another long-term project. Project sponsor at the Enzyme technical council = Avantgarde Finance Referent person at Avantgarde Tech = Mona El Isa

Contact information: TG: @ oSaaT2