XIP 23: Expansion Punks Ownership and Growth Proposal (New Horizons)

Author:

TheMajor.eth

Description:

This proposal posits that xPunks shift towards a gaming-centric future, led by new captain Keith Breseé (TheMajor.eth), while staying true to its community-first values. This move not only introduces fresh leadership but also a revamped marketing approach aimed at strengthening our NFT presence. As TheMajor takes the helm, he's committed to maintaining the community's financial security through measures like the multi-signature wallet, ensuring xPunks navigates towards an exciting web3 & gaming-oriented horizon.

Category: Category:

Process XIP

Status:

New

Details:

Full Proposal exceeds Snapshot's 10K character limit. Please read the detailed breakdown (link below) of the assets included (and excluded) from this proposal. Importantly - the ExpansionPunks DAO Assets (sizeable treasury & Cryptopunk #2321) are EXCLUDED from this proposal - those remain in the community's control. https://cdn.discordapp.com/attachments/1218290129651765258/1222225970602315957/Expansion_Punks_Ownership_and_Growth_Proposal_V2.0.pdf?ex=661571a3&is=6602fca3&hm=936f1ef0454fc62924a1014cb9738fad111a398ef9bddcf3d0f1a988b2f7b58f&

Motivation:

xPunks is at a critical juncture, necessitating innovation to remain relevant in the rapidly evolving NFT landscape. This proposal aims to introduce gaming into the xPunks ecosystem, fostering community engagement through competitions & clans, alongside exploring merchandising avenues for immediate revenue generation. This strategic pivot is driven by a vision to expand xPunks' appeal & functionality, aligning with the broader web3 ethos of creativity & inclusion. Central to this vision is a deep appreciation for the pixel art that defines our community's aesthetic — an homage to the digital craftsmanship that connects us to the essence of (retro) gaming culture. While transitioning away from a strict DEI focus, we aim to maintain an environment that is welcoming & inclusive for all members.

Background:

A little bit about me (Keith Breseé aka TheMajor.eth): I've been in digital marketing in the form of SEO & content marketing for over 12 years now. In that time, I have lead clients like Manscaped, Dave Ramsey, Dr Axe (Ancient Nutrition Supplements), Remax, ExP Realty, HCA (biggest healthcare company in the USA), Dollar General, Sumo.com (Noah Kagan) & ServPRO. Several of these websites have grown to 3 & 10 million monthly visitors & I've led many many product launches & book launches to massive successes. My superpowers are having a deep understanding of who my customers are & connecting dots from them to our products. This is what I intend on doing for the xPunks.

Details:

Detailed breakdown included in full proposal previously linked, including summary, Arcade Gaming Model Enhancement, Marketing Strategy Expansion, & Enhancing Community Value.

Implementation:

Upon this proposal's approval, our team will initiate a series of immediate actions to propel xPunks into its next evolutionary phase, emphasizing gaming integration & marketing revitalization. Here's a breakdown of our planned activities & timeline for execution:

Immediate Actions:

● Financial Mobilization: We will commence with the transfer of necessary funds from the DAO treasury to fuel development & marketing efforts pivotal to our project's expansion. ● Merch Store Setup: Concurrently, establishment of a merchandising store will be initiated, aiming to offer community-branded items that resonate with xPunks ethos. ● Marketing Strategy Execution: Rollout of our new marketing strategy begins forthwith, designed to broaden our reach & deepen our engagement within the NFT & gaming communities. ● Comprehensive Development Launch: Development on three cornerstone gaming projects, the NFT marketplace, blockchain advancements, & gaming launcher will start immediately, setting foundation for our gaming-centric future.

Strategic Partnerships & Outreach:

● Within first 2 months, we will aggressively pursue partnerships & collaborations essential for development & enhancement of our gaming platform, NFT marketplace, & blockchain infrastructure.

Timeline

Outlined is an aggressive yet achievable timeline to kickstart the proposed initiatives, spanning initial hiring to the evaluation of implemented strategies.

Development Timeline:

● Months 1-2: Outreach to secure initial partnerships & begin technical dev of the gaming platform, NFT marketplace, & blockchain enhancements. Merch store setup & marketing campaigns will also be launched during this phase. ● Months 3-6: Continue & finish dev & refinement of our gaming titles, marketplace, & blockchain features. This period will focus on ensuring that our offerings are not only innovative but also aligned with highest standards of quality & user experience.

Ongoing Development & Evaluation:

Beyond initial 6-month period, we will continuously evaluate theprogress & impact of our initiatives, adjusting our strategies as necessary to align with community feedback, market trends, & technological advancements. Our commitment is to foster a dynamic & inclusive environment that not only entertains but also adds value to our community members' experiences.

Ownership Vesting Milestones:

The ownership will not be fully vested until the following milestones are completed: ● Completing the first two games to a playable state. ● Launching a modest apparel line as a pilot marketing initiative. ● Hosting community events (spaces and/or game nights) to boost engagement.

Cost:

To facilitate the development & expansion of our ecosystem, we've outlined the necessary expenses, converted into ETH for clarity & alignment with DAO Treasury processes. Our approach ensures costs are not only transparent but tied to specific milestones & timelines, allowing for a structured deployment of funds. Note: Due to the markets ever changing prices, the following will be listed in USD & the MSW will convert to eth when making the transaction.

Cost Breakdown (in ETH):

● First 3 Games inspired by Galaga, Donkey Kong, Pacman: Cost: ≈ $14,859 ● Marketplace Development: Cost: ≈ $4,680 ● Blockchain Development: Cost: ≈ $6,000 ● Marketing: Website Rebuild: Cost: ≈ $900 ● Marketing: Web3 & Gaming Writer (9 articles): Cost: ≈ $1,500 ● Marketing: Assistant (for 3 months): Cost: ≈$7,000 ● Partnerships & Sponsorships: Cost: ≈ $19,993 Total Estimated Cost: ≈ $54,932

These expenses are being requested from the DAO Treasury, meticulously calculated to ensure transparency & efficiency in fund utilization. The disbursement of funds will be strictly governed by the achievement of predefined milestones, ensuring that each phase of development is completed satisfactorily before proceeding to the next, & will be executed through ETH transactions from the Multi-Signature Wallet (MSW) as per DAO protocols.

Funding Distribution & Requirements:

With a total estimated cost of $54,932 for the project, the allocation is evenly distributed across three milestones. Funding for each milestone must be provided before proceeding to the next to ensure continuous & efficient progress. To ensure quality & completion of milestones Jeremy & Florian (The ExpansionPunks two Co-Founders) will be the ones to approve said milestones, they have agreed to play this role. This balanced funding approach helps the DAO ensure that financial resources are aligned with the project's needs, facilitating effective management & oversight. It underscores the commitment to achieving milestones while optimizing resource utilization for the success of the project.

Milestone 1: Project Kickoff & Initial Development Deliverables: ● Begin development of first game inspired by Galaga. ● Start the initial setup for Marketplace & Blockchain Development. ● Initiate Website Rebuild process. ● Contract Web3 & Gaming Writer for first set of articles. Associated Costs: ≈ $17,300 Funding Release: Upon approval of this Proposal

Milestone 2: Continued Development & Marketing Efforts Deliverables: ● Complete development of first game & commence second game. ● Proceed with Marketplace & Blockchain Development. ● Continue with website improvements. ● Publish additional articles & hire Marketing Assistant for first month. ● Start initial Partnerships & Sponsorships engagements. Associated Costs: ≈ $17,300 Funding Release: Upon completion of Milestone 1 Deliverables

Milestone 3: Completion, Launch, & Expansion Deliverables: ● Finalize development of second & third games. ● Complete Marketplace & Blockchain Development. ● Publish final set of articles & extend marketing efforts. ● Marketing Assistant engagement for remaining duration. ● Further develop & solidify Partnerships & Sponsorships. Associated Costs: ≈ $20,932 Funding Release: Upon completion of Milestone 2 Deliverables

Disclaimers & Final Notes:

Approval by the xPunks DAO signifies community endorsement for the outlined direction & strategies. It's understood that the DAO retains the right to modify, halt, or redirect support based on evolving circumstances & community consensus. I will be hosting two Q&A spaces on X for anyone that has questions. :) Follow me on X (twitter) to see times: https://x.com/TheMajor_eth

Conclusion:

This proposal presents a clear, actionable plan for evolving xPunks into a gaming-centric ecosystem, underpinned by a robust marketing strategy aimed at fostering growth, engagement, & long-term sustainability. By embracing this new direction, xPunks can secure its legacy & thrive within the dynamic NFT landscape.