We Them Media @ETHDenver

Authors: Maceo, Sirsu

Past work: Youtube | Zora | Twitter

The Problem

Many people of color in finance and technology find these industries inaccessible. In a world where individuals often feel commodified, the need to highlight the contributions and perspectives of people of color in web3 is pressing. Despite increased representation, their work is often overlooked, and finding supportive communities can be challenging. Our initiative aims to bridge this gap by showcasing individuals at ETHDenver 2024 during Black History Month. We aim to inform people of color in web3 about supportive communities like ours, amplifying their voices and connecting them with wider audiences.

Solution

Our solution involves leveraging our platform to spotlight the contributions of people of color at ETHDenver 2024. Through collaboration with 40 Acres DAO and FWB, we will document and amplify the stories of black builders and other marginalized individuals, providing them with visibility and recognition within the web3 space. By showcasing these voices, we aim to empower individuals, educate wider audiences, and foster greater diversity and inclusion within the industry.

Objective

My goal at ETHDenver is to present ETHDenver to my audience through the perspective of black folx by doing interviews with black attendees. Further being that Sirsu’s expertise in esports and mine is more in meta-labeling, we'll provide valuable insights for FWB's editorial content while highlighting black builders and FWB-related events. We'll also support 40 Acres DAO by documenting the hacker house Russell, Co-Founder of 40Acres DAO, is programming for the NEAR Blockchain. I will be doing interviews with black developers at this hacker house during the potluck and brunch Russell is organizing there. Additionally, the event Russell is organizing there is called Vibe Check.

Production Schedule

February 28-March 3:

• Record 10 - 12 interviews on the ground at events throughout conference weekend. These interviews will be 15-20 minutes long and provide a small overview of how different black people found their way into web3, what made them decide to come to ETHDenver 2024, and a core memory on their crypto journey.

• Additionally, I will be documenting the 40 Acres potluck on 2/29 at 7pm and completing interviews with 40 Acres Community Members and Black Devs Here.

10 Interviewees Confirmed: Russ (Cofounder of 40 Acres), Ugo (40 Acres Member), Sance (Educator in 40 Acres DAO), Julian (Camera man on this trip and We Them Media Community Moderator), Trav (Founder of Webbie), Stefen Delevaux, Sirsu+Maceo (together), Carlos, Elo(40 Acres), Triplea (Afropolitan Citizen) & more still pending confirmation.

Planned Deliverables: April 30th with one week turn around for public release

1. 10-12 interviews with black people at ETH Denver sharing about their experience in web3.

2. A written article highlighting these interviews, events we attended and overarching themes of our trip for Mirror and FWB editorial.

3. NFT Collection with photos and videos from the trip like Behind the Scenes Content

Post Production Timeline

1. Denver Blog post drafted by March 12th.

2. Reviewing Branding on demo content by Linda on March 12th.

3. Post Production Completed by April 12th.

4. Copy for all Content Generated by April 19th.

5. Blog Post Finalized April 30th.

Marketing Timeline

1. Content Available on Zora May 6th.

2. Article Minted April 6th.

3. Interviews are live on Youtube by April 6th.

4. Twitter Space April 6th noon est to Celebrate the release!

5. FWB Discord Presentation Week of April 6th.

6. Reels promoting the project are posted 2x a week(Wednesday & Friday) on instagram & tik-tok.

7. BTS Content posted on instagram every monday.

Validation for the Team

Our deep-rooted connections with 40 Acres DAO and experience in media production make us the ideal candidates for this initiative. With a proven track record of amplifying voices within web3, we're equipped to effectively showcase the contributions of people of color at ETHDenver. As such, we are proposing to partner with 40 Acres, a growing community focused on creating self-sustaining communities of color using blockchain in which I am deeply involved, as well as FWB to document the voices, faces and stories of people of color at ETHDenver.

Team Members

Maceo: Project Lead and Interviewer 1 Sirsu: Interviewer 2 and Subject Matter Expert Julian: Camera Man Linda: Interview Video Editor

Budget Proposal: $8650

If the proposal is approved, half of the requested funds will be disbursed on the designated FwB payment day, which usually falls on either the 15th or the last day of the month, thus the next payment date being February 28th. The remaining 50% will be allocated upon the successful completion and delivery of the content or specified deliverables.

Funds to cover this proposal's budget will be transferred from the DAO wallet to the C-Corp tax wallet for liability and compliance purposes.

Value to DAO

• Creation of content from ETHDenver spotlighting Black Builders for Black History Month

• Content highlighting community members on the ground at ETHDenver, promoting fest

• FWB reaffirms its commitment to diversity by amplifying We Them Media's platforming of Black Builders at ETHDenver 2024

• Publication of an article documenting insights and reflections for editorial purposes

• Discord Presentation or otherwise of the Final product for FWB community

• Distribution of POAPs to interviewees, generating wallet addresses for content airdrops

Additional Note:

This proposal serves as a trial for our expanded involvement in media for FWB at FEST, conducting interviews with thinkers and performing artists.