Season 5 Digital Events

Team: Brian Mark, Digital Events Manager, Zoe Rogers, Digital Production Manager

Description: This proposal will fund FWB Digital Events programming for Season Five (Jan-Apr 2022).

Impact on broader FWB community: Our live digital events are focused on adding immediate value for FWB members, providing opportunities for entertainment, community connection, and education. We'll create evergreen access to our content and programming via the Archive, creating a legacy of consumable content. Investing in world-class content that's tailored to the interests of this community fuels engagement, education and visibility for FWB. We'll add additional value by incubating great content from within the community, and building the plans and infrastructure to share the best of FWB with the world.

Details:

Our priorities for Season Five are as follows:

• Adding more meaningful content to the lineup
• Improving audio + production quality
• Implementing simple rails for content distribution, for the community and non-members
• Leveraging content to contribute to Treasury

MEANINGFUL CONTENT: In addition to continuing support for existing shows, we're adding a number of new shows in Season 5, as well as layering on additional touchpoints and formats for existing shows. See full show details in the linked document in live proposals.

• NEW: NFT Pirate Radio. Fridays @ 10AM PST, plus ad hoc Twitter Spaces. Hosts @yuri_beats and @nopattern. The platform for the NFT Curatorial Team to discuss NFT Projects and interview important developers and artists in the space.
• NEW: Crypto x Lifestyle Show: Fridays. Hosts WIP. Provide a weekly platform for elevating the "culture" side of Culture x Crypto, and amplified by special guests. Pilot season of six episodes.
• NEW: FWB Music Artist Talks (name TBC). Episodes delivered weekly. Hosts: Max Alcabes + Kyle Sutton. A weekly podcast documenting the intersection of music and Web3. Pilot season of six episodes.
• NEW: Collective: Breath. Monthly. Host; @yanasosna, Milana Snow and @boreta. Monthly wellness + mindfulness session focused on community safety and well-being.
• NEW: FWB Podcast: The best of FWB delivered to your podcast feed weekly. An audio tl;dr that breaks its own rules, curated by a TBD team of community members and built in partnership with Editorial. Pilot in Feb/Mar, TBC based on host/production team onboarding.
• Coffee Time: Weds 1--2PM PST. Host Derek Taylor. Weekly live conversations Wednesdays at 1pm PST around creation, emotional intelligence, inspiration, and intention.
• Seed Club: Monthly, First Thurs 2--3PM PST. Host Jess Sloss. In-depth discussions with the people, projects and drama at the leading edge of Web3.
• MAX PAIN: Tues 1--2PM PST. Host SisterJam. A place to talk about all the money you made or left on the table.
• Web3 Security: Monthly. Host Kyle Thornton. Covers the ins and outs of web3 security.
• New Member Hangs: Monthly. Hosts @brian mark + @kd. Drive new member engagement and community sentiment.
• Content Hackathon: Planned for early April. Build a team and create the next FWB audio/video show or feature, funded by the FWB Community in S6.
• Community Chats: The Voice Channels and FWB Events Calendar are open to the community for reservation and promotion of channel-specific conversations.

QUALITY: This season, we'll undertake a number of efforts to ensure we're delivering world-class content that represents the values and quality of the FWB Community. Will partner with show hosts to brief our Art Dept channel for creation of standardized promotional materials, logos, and audio identities/bumpers. Will deliver host handbook that defines processes, best practices, and support resources for new and future hosts. Will ensure hosts have the tools required to record premium audio.

CONTENT DISTRIBUTION: Providing additional routes for content consumption ensures maximum community value for our global member base, and allows us to explore monetization of content.

• By 3/1/22, we will deliver a working version of FWB.Archive (aka FWB.AMP), our token-gated audio archive.
• We'll explore syndicated audio distribution in March/April.
• We'll spend time in S5 developing tooling and processes for an FWB Media subDAO or token to further decentralize content ownership.

CONTRIBUTE TO TREASURY: By the end of Season 5, we anticipate FWB Digital Events being treasury-neutral on a monthly basis via:

• Show Sponsorship: Partnerships team to help find relevant, cool, appropriate sponsors for shows. Show hosts will be included in any potential sponsor conversation.
• Sponsored Content: Potential for Partnerships team to tap the Show Hosts team to create custom content on behalf of sponsors.

| | January | February | March | April | Total |
| --- --- --- --- --- | --- --- --- --- -| --- --- --- --- --- | --- --- --- -| --- --- --- -| --- --- --- -|
|Expenses|$32,850 | $53,433 | $47,767 | $50,100 | $184,150 |
|Revenues| $0 | $7,000 | $34,500| $63,000 | $104,500 |
|Less Host Share|$0 | $5,600 | $29,600 | $57,400 | $92,600 |
|Treasury Impact|-$32,850 | -$47,833 | -$18,167 | $7,300 | -$91,550 |

Budget Overview: Host to be paid in $USDC equivalent.

Ad Revenue Sharing: All hosts whose shows bring on sponsors or generate ad revenue shall receive a 20% share of S5 net ad revenue. The remainder will be contributed to the FWB Treasury.

KPIs:

• Prove Break-Even: By the end of S5, generate enough revenue via digital events to offset costs of content creation.
• Expand Distribution: Speak to 10x our membership monthly via content distribution and syndication in April.
• Improve Lineup: Have two original podcasts and one audio digest syndicated on major podcast apps, and eight established recurring shows meeting thresholds by end of Season.

Program Leads:

• Digital Events Manager: Brian Mark: $3k/mo --- 10--15hrs/week
• Digital Production Manager: Zoë Rodgers: $3k/mo --- 10--15hrs/week

Timeline: This proposal covers digital events from Jan 1 2022 to April 30 2022. We have already been executing the January portion based on continuation of prior Digital Events.