FWB Event Keys v4

Event Keys v4 (February - December 2024)

Overview

Throughout the Event Keys program, FWB members have hosted 70+ events in 29 cities across 4 continents, making this a very successful way to get involved and build community amongst members and non-members alike. The program also expands the reach of FWB across a vast, diverse array of places and spaces.

As a vehicle for online and offline decentralization, we hope to continue offering Event Keys in partnership with our member hosts and partner communities.

In the spirit of continuing this success, we are proposing Events Keys v4 for the year 2024, resulting in a sample framework below and a budget of 45,500 USD this season:

1. Up to 11 Event Keys: medium-large scale events like parties, art shows, partnerships with other organizations, etc.

2. Up to 6 Digital Keys: URL-based events like Discord radio shows, broadcasts, etc.

3. Up to 16 Lite Keys: small-medium scale events like dinners, happy hours, etc.

Lessons Learned

• Event Keys have had 3 versions already, each one with different iterations and learnings. A compilation of events and their results can be found here.

• V3 OnBoarding SOP here. Will be updated to reflect any v4 approved changes.

Revisions to the Program

• Geographic diversity matters. In contrast to the v3 proposal, we’ve found that events haven’t been concentrated in major cities like NY, LA, SF, and London as expected. Most Event Keys and Lite Keys have been held outside of these cities, and we want to continue to encourage geographic diversity in this new round of Event Keys.

• We will encourage more events to be held in Europe, which is the least active region with only 10% of the total Event Keys.

• We will also encourage members to keep hosting events in cities with a good track record like Tokyo, Mexico City, Berlin, and Singapore.

• Digital Events: only 3 Digital Keys were held in the last round of Event Keys, although it was budgeted to have 2 Digital Keys per month.

We believe that FWB's digital presence is and has been core to the DAO experience, so we aim to have 6 Digital Keys in 2024. The execution of Digital Keys will be encouraged as they can reach wider and more diverse audiences without geographical constraints.

• Keep the things that we are good at: SOPs, quick response, templates, brand awareness guidelines, reports, Lite Key first, documentation, etc.

• Regarding Event Keys operations, the review of applications, communications with hosts, reception of event reports, and overall maintenance of documentation and processes will be executed by two council members. The production of payables reports and reimbursements will be executed by FWB’s Core Team.
  In the case of a stalemate in review by the two council members, the other three council members will be asked to weigh in which will result in a passing or not-passing vote as there are five members.

• Improve using the data from the in-depth review of the feedback provided by Event Key hosts:

• Hosts have consistently considered that FWB should offer stronger marketing support. Because of this, we will work with internal marketing to amplify Event Keys v4 through social media, newsletters, and other channels to expand the reach of the events to the FWB following depending on the type of event and at FWB marketing discretion.

• Hosts should not rely on FWB to ensure their event is successful; marketing can amplify & drive awareness but the Host needs to ensure they can bring their own audience

• Member engagement: we expect hosts to be active members of the wider web3 community, with the ability to draw in current members or recruit new members. We may ask that new members apply and join leading up to attending an event.

• RSVP/Attendance conversion: Review of applications will consider the applying member’s networks. While attrition is to be expected to be from 45%-55%, members awarded keys are expected to utilize their own networks and common event attendance tools to ensure attendance.

• FWB's home-grown events platform, Gatekeeper, is expected to be used for all events. In the event that Gatekeeper is not a viable option for whatever reason, please confirm that any third-party platform used allows the collection and export of attendee email addresses in order to facilitate post-event outreach from FWB.

• Expenditure: in line with the budget reductions for the year 2024, we’ve considered a 75% reduction in the cost of the program. This includes offering fewer Keys and having two council members in charge of reviewing and approving applications as well as reviewing Key reports. This results in largely reduced expenditure on Event Keys personnel and attempts to ensure quality of event productions over quantity.

Projected Schedule

Key Dates | Date | Action | | ---------- | ------------------------------------------------------- | | 1/25/2024 | Event Keys v4 proposal up for vote on Snapshot | | 2/1/2024 | Open Event Keys v4 applications and start granting Keys | | 12/21/2024 | Event Keys v4 end | | Jan 2025 | Event Keys v4 retrospect published |

Budget

Funds to cover the the Event Key v4 proposal budget will be transferred from the DAO wallet to the C-Corp tax wallet for liability and compliance purposes.

| Type | Expense | # | Unit Cost | Total | | ---------------- | ----------- | -- | --------- | ----------- | | Event production | Event Key | 11 | $3,000 | $33,000 | | Event production | Lite Key | 16 | $250 | $4,000 | | Event production | Digital Key | 6 | $500 | $3,000 | | Personnel | Reviewer | 2 | $250 | $5,500 | | | | | Total | $45,500 |