8-Week Partnership with Layer3

Summary: Partner with growth marketing firm Layer3 for an 8-week trial period to expand and penetrate the Rari Community.

DECK: https://drive.google.com/file/d/1L6TALeqfIlZ6N7ubT5An7XUHLAdZRZ2G/view?usp=sharing

Background: For the past few weeks, Layer3 has been working directly with Rari to create and execute a long-term growth marketing strategy for the brand. We’ve come up with (and begun building) several initiatives outlined in this deck that we are confident will both build awareness of the Rari brand in the general public and also penetrate and connect with the existing Rari community.

Abstract:

We propose an 8-week partnership with the DAO to get heads turning about Rari and connect with our community in consistent yet exciting ways. In order to build a long-term brand, now more than ever Rari needs to focus on building awareness in the community and serving users in both crypto-centric and non-crypto-centric ways outlined in the deck attached to this proposal.

In the deck, we’ve outlined 28 ways we’ll help Rari catapult it’s growth trajectory and set up long-term success for the brand. Aside from community management + engagement, we believe focusing on upper-funnel objectives is paramount to building a sustainable brand presence, so that’s what many of these ideas aim to do. Overall, we're extremely excited for what the future holds for Layer3 x Rari.

We ask for 500 RGT compensation for our services and 5000 USDT from the Treasury to fund product development and marketing costs (RGT Bounty, Digital Drops, etc.).

Motivation: The best brands aren’t built accidentally – they created big stories that genuinely connect with existing and new users. Rari is the most ambitious and hungriest team ever, so let’s make sure our marketing matches.

Twitter: @layer3xyz or @dariyaxyz Website: https://layer3.xyz