[GP34] Marketing initiatives for G token’s travel booking utility with Travala.com

Abstract

The integration of G token as a payment option on Travala provides significant utility and real-world use cases for the token. This initiative will enhance the utility of G token for its holders, driving engagement and adoption. The proposal outlines the key features of the integration, as well as the accompanying marketing strategy to ensure sustained exposure and engagement.

Motivation

The goal of this proposal is to boost G token’s utility by enabling its use for booking over 3 million travel products worldwide on Travala. Additionally, the marketing support included in this initiative aims to create awareness and build engagement with both Travala’s and G token’s communities, driving visibility and adoption.

Specification

Overview

Integrate G token as a payment option for 3 million+ travel products on Travala, including hotels, flights, and activities. Elevate the utility and real-world value of G token by creating a seamless travel booking experience with G token for all. Deliver a robust marketing campaign to drive awareness and engagement.

Scope

From day one: Provide exposure to Travala’s 300K+ social media followers and 100K+ monthly active users (MAU). Announce the integration with a $1000 travel credits giveaway campaign to maximize user engagement. Longer term: Host a joint AMA session for additional engagement, aligned with G token’s major updates. Run travel campaigns (up to $10K worth of travel vouchers given away to the attendees) to increase exposure and incentivize attendance at major G token events or conferences.

Success Criteria

Successful integration of G token on Travala’s platform. (Completed) Increased utility and adoption of G token through travel bookings. Positive engagement metrics from marketing campaigns (e.g., impressions, interactions, and community growth). Effective collaboration on joint marketing activities, including AMAs and travel campaigns.

Timeline/Budget

Timeline: 2 weeks for integration (completed) and marketing launch. Budget: $5K USDT to cover the cost of marketing support.

References

https://www.travala.com/