[GIP-13] VIBES internal marketing metaDAO

Summary

Marketing and community onboarding is a very agile process, both from the operational standpoint and budget allocations. For example: small payments are a nuisance to drag though main governance. In addition to that, onboarding community members and various programs for that are a subjective strategy - basically, also not something one drags through the main committees. But all of these things are super important when growing a brand and a community! So, the goal of this proposal is to suggest a metaDAO [still within the GearboxDAO, just with clear responsibilities] which will have a separate multisig with quarterly budgets.

Rough Key Results Expected

• Higher twitter following. Of course, that assumes non-bots. Nobody is incentivized to game the KPIs as the compensations for workers are not currently based on any such stats.
• Higher twitter engagement.
• Higher Discord retention and more active chats.
• To increase general awareness and competence regarding use. By creating a learning funnel from airdrop hunter → active community member → user → advanced user.
• Increase brand awareness due to more mentions in various media resources.
• Creating a strong, active community around the project with a high degree of involvement.
• Get more feedback about the product and its advantages/disadvantages through regular surveys of active users.

VIBES multisig

For smaller payments concerning marketing, a new multisig will be established [to be added later and communicated on the forum topic]. 3/5 or 3/6 can be chosen for it from the most active members. The reporting on the spending would need to be presented by this metaDAO every month. In any case, the work of this metaDAO will be visible and transparent in one of the Citadel contributor channels 24/7.

Main members, and as a result, multisig signers for it can be proposed as:

• nikitakle
• mugglesect
• ivangbi
• amplice
• joel john
• hahaschool
• qhsky

Budget for VIBES Q3 & V2 push

The suggested amount is 10M GEAR which corresponds to $150,000 worth at the DAO round price of 150M FDV [GEAR = $0.015]. This amount should initially suffice strong support for the Leverage Ninja and V2 launch, as well as subsequent weeks of activity. It could be that an extra top-up of the budget would be needed, or on the contrary - it would roll over to Q4.

For the USDC side, there is no contributor-operator budget currently needed as the main DAO takes care of that. As the main DAO scales, that will be done separately. Anyway, for now we would like to request $50,000 USDC for potential KOL payments in case they would be fully against taking in GEAR as a compensation. We would always prioritize the latter though.

All the payments and processes would be reported to the community.