[GIP-65] SEO initiative

Aim

With Gearbox’s and the overall industry growth, new inflow of capital will largely be dictated by the acquisition funnels: KOLs, SEO, organic reach, and so on. While other approaches are already under work, effective SEO practices can significantly impact our brand visibility, community reach and fulfillment of specific objectives (LLSD push, Leverage on Curve V1 & V2 push etc). Effective SEO establishes organic flow of traffic to the protocol and ecosystem if done right and in advance. An initiative around setting up SEO will be useful, led by Thijs. They’d come in with a strong background in SEO and related content strategy, with experience across multiple projects.

Roles and Responsibilities:

Thijs will have SEO specific responsibilities, few of them being:

• Helping set up SEO systems: SEO specific blog as well as the best mechanism to integrate it into our current content strategy.
• Keyword Research: conducting comprehensive keyword research to identify relevant search terms and trends. Deciding on the relevant ones for now and our upcoming additions (Trading, Curve etc).
• Content Strategy Development: Using existing content pieces to create frameworks for the new blog.
• Thijs work could further extend to backlinks, analysis of the output and other SEO related activities basis requirement.
• Thijs would potentially work on other web2-style user acquisition channels together with the marketing initiative.

Proposal

The monthly approved budget for this initiative will be 2,500 USDC. No $GEAR to be granted. The approval will be for the quarter while payments will be for the months with meaningful activity. The initiative is to be discontinued if either Thijs or the marketing initiative members decide to break off the engagement.