[GIP-136] VIBES Funding May-Aug

Summary

VIBES initiative requests Gearbox DAO treasury for 145,000 USDC to continue PR activations for Gearbox V3 and PURE on L2s. The funds will be used to onboard ambassadors, creators, BD and media outlets.

Details

The above mentioned funds will be used for the following activities:

• Onboarding creators and educators: $25K USDC monthly to be utilised to onboard creators.
• IRL events: $20K USDC to host 3 in real events.
• BD: $12K USDC monthly to be utilised for BD efforts to onboard more traders through trading groups and user onboarding aggregators. To be started with a 1 month plan and extension basis actual results for PURE.
• Affiliate Marketing and Other Expenses: The remaining budget will be used to expand affiliate marketing, onboard media houses, podcasts and more.

VIBES has also additionally onboarded 13 regional creators across Turkey, Vietnam, Korea, and China. The cost of activating regional(vernacular) KOLs too remains a part of the funding proposal.

Above budget will be utilised ethically for a product sided push with key focus on awareness and onboarding users. The goal of VIBES in the next 3 months will be to push STIMMIES (loyalty program rewards), leveraged points and general L2 growth.

Proposal

VIBES subDAO requests Gearbox DAO for 145K USDC to put the above plan into execution. This proposal covers the period May-Aug. Any USDC left over after the push will roll over into the next quarter’s budget.