Community Proposals Funding

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Continuation of GET Legion's social media marketing activities

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Destination: Community Scope: Marketing Whitelist: False Dependencies: None Author: kyozu (Community member) @kyozu

-- Why --

A proposal to fund the GET Legion's social media marketing activities.

As stated in the late Karma proposal, GET Protocol relies heavily upon a social element spread across multiple social media outlets, including Twitter for outreach and Discord for community engagement, conversation, and initiative building. It was not the first time the team called out to the community to spread the word. The team has stressed many times it was thankful to the community for its effective marketing, for bringing in new leads for the business development team, and for spreading awareness among the public.

In past two years, Adnan, a well-known community member, has led the GET Legion activities that have resulted in very cost-effective marketing for multiple reasons. First, the marketing activities of GET Legion are cheap in comparison with professional marketing. For example the proposed Bankless sponsoring earlier this year costing $100k for 4 weeks versus ~$10k for 4 months of Legion activity. Being cheap does not mean bad results, to the contrary, as stated above, the team has complemented the community by providing leads and spreading awareness. Second, besides professional marketing often being expensive, the marketing is often of low quality and gets low engagement during the bear market. Third, Legion is built by and for community members. It invites community members to become active in spreading awareness of the GET Protocol. Members have shown to demonstrate a great deal of knowledge about the GET Protocol and are adept at conveying the message to susceptible and critical people. Fourth, the frequency of messaging is the best way to ensure people remember the GET Protocol. The best way to do this is by numbers. Legion consists, at the moment, of about two dozen active members who alternately participate in marketing activities.

-- How -- Budget Using 6000 GET from the marketing budget, we can maintain approximately 4 months of Legion activities. A maximum monthly reward in GET worth $2500 is distributed amongst the participators. The monthly reward gets divided amongst participants based on their activity and quality. To compensate for the additional responsibilities, the Legion leader receives $500 per month in GET and is not eligible to receive a share of the monthly rewards. The rewards are determined based on GET's token price on the 29th of the month's 19:00 price (as a safeguard against bear markets).

Participants Any community member can participate in the Legion. A prerequisite to partake in the activities is to be part of the GET Legion Telegram channel and follow the GET Social Updates channel. Each member is responsible for maintaining a high quality for each contribution and flag if they see unwanted behaviour amongst participants. Furthermore, there are specific rules that each member needs to follow at all times. The rules include 1) do not bluntly copy-paste the same message over and over; 2) do not jump on individuals with the whole team; 3) do not down-play competitors but focus on GET Protocol when conveying the message; 4) do not act aggressively, as it can hurt GET Protocol; and 5) support each participating member with social media engagement.

Legion leader A trustworthy community member leads the Legion, preferably someone with demonstrated knowledge and experience in such a role. Anyone can make him- or herself a candidate to run for Legion leader. The leader is chosen from the list of candidates by the community. The Legion leader is responsible for the following tasks; Participate in the marketing activities; track the activity of each participant; check the quality of the contributions; enforce the rules when required; and distribute the awards. Utilizing custom-made tooling activity of each Legion member is tracked (semi-)automatically on various social media outlets, including Twitter. The Legion leader receives a fixed contribution and is excluded from participation in the monthly rewards as stated above.

-- Supporting Documentation -- BizDev Sander calling out the community in Reddit AMA: https://www.reddit.com/r/GETprotocol/comments/okueo5/comment/h70pc6q/?utm_source=reddit&utm_medium=web2x&context=3 August 21, 2022 4:06 AM

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Providing Brom/the community dashboard with recurring funds

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Destination: Community Scope: Marketing Whitelist: False Dependencies: None Author: Adnan(Community member)

-- What-- The community dashboard (https://dashboard.get-community.com/) is by far the most visited and informative community website we have. It was created by community member Brom on his own and he only maintains it. He spends dozens of hours of his own free time every month to work on it (to keep it running, maintain it, add new features, be up to date with the latest changes by the team, ...). The dashboard has informative pages like the latest created events, the usage per day, usage by ticketeers, charts, a map view, events that used the most $GET, ...

-- Why--

I believe his time spent on the dashboard should be rewarded. I think it is a very powerful tool for marketing/getting people familiar with the usage of $GET. And Brom has many plans to add more features to it and expand the dashboard. It has the potential to be the all in one place for community members to get info about GET protocol. Brom has also been covering all the costs himself. It is possible that these are not very high right now but the time he spends on it certainly is.

-- How--

250$ in $GET a month. I the amount isn't out of order to be used to cover his costs and also to reward/motivate him for working on the dashboard. If we didn't have such a dashboard and assigned an external team to create and maintain it, it would cost many times more.

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Community Blog & Resource hub

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Destination: Community Scope: Marketing Whitelist: False Dependencies: None Author: Brom (Community Member)

This proposal is for consideration from the team to host monthly bounties in return for formulated blog articles.

I would like to build a resource hub and blog on the get-community.com site.

--Benefits--

Improve SEO of the community views and insights into the protocol, doing this by building relevant content in the form of blog posts and resources. Reference documents to assist with a legion format of outreach - by creating well structured documents about the protocol for the community members to share across social platforms. A go-to location for new interested parties to understand the protocol from the eyes of the community. --Resource Hub--

This section of the site I would propose a system where community members can link web articles that highlight the use case and news surrounding protocol integrators.

I previously started this within a “hidden” page of the dashboard, this would sit clearly in view on the main domain for all to see the online presence of GET and its integrators

https://dashboard.get-community.com/legion

--Bounties--

Community or Team to host bounties each month, here are a few examples I would imagine to be of use;

Blog to illustrate the general life cycle of a ticket purchased through a white label app. $100 value in GET All entries put to a vote at the end of the bounty period, winning article gets published on the main domain of the community website Step by Step guide to purchasing GET $50 value in GET per relevant location, i.e. UK, USA, Europe, Asia etc where there could be different regulations to follow All entries put to a vote at the end of the bounty period, winning article gets published on the main domain of the community website --Use by a Legion style system--

By having a catalogue of resources any Legion format of out-reach can be done to a higher standard by community members. This in turn will assist traffic finding out further how to get involved with the protocol and its community. Once they visit the site to read an article, it will be easier for them to dive deeper into the community and protocol alike.