S18/19 - Gitcoin Passport Workstream Budget Request

TL;DR

This season, the Gitcoin Passport workstream will drive significant impact in the Gitcoin ecosystem by focusing on the following key outcomes:

1. Growing adoption and usage of Passport through development of on-chain mechanisms, user experience improvements, and broader DevRel initiatives.
2. Generating upside through strategic tests, including at least two revenue experiments, to identify sustainable value capture mechanisms that contribute to the long-term sustainability of the Gitcoin Passport App and the DAO.
3. Gathering a plurality of scoring mechanisms for communities to adopt, encouraging innovation from the broader community and making Passport a more versatile tool for managing identity and reputation.
4. Galvanizing community experiences around Passport by researching and potentially enabling custom community experiences, integration capabilities, and branded Passport experiences natively in their applications.

Measurement

Measuring progress against these goals will be critically important:

Growing adoption

1. Increase the number of Passports by 5x (to 1MM)
2. Maintain an average stamp count of 8 or higher per passport.
3. Increase the number of integrators by 5x

Generating upside

1. Test at least two experiments to generate upside
2. Generate at least $1 in revenue

Gathering a plurality of Scoring Mechanisms

1. Ensure at least 5 scoring mechanisms available to communities
2. Ensure at least 4 of the scoring mechanisms are used

Galvanize community experiences

1. Research and decide if we should build custom community experiences.

Economics

Passport Workstream is requesting 832,372 GTC* = $1,323,472 for S18-19, excluding reserves and rolled over amounts.

*The amount of GTC requested and the value of the reserves will be adjusted based on the current market value at the time this proposal is moved to Tally using the lower of the current price or the 20 day moving average, whichever is lower.

We will be requesting our funds through one Snapshot vote, but the release of the actual funds will be split over two Tally votes (one at the start of each season) for reasons of accountability and to mitigate potential price fluctuations.