S17 - MMM Budget Proposal

This is a funding proposal for the MMM Workstream requesting ratification of budgetary funds for Season 17.

TL;DR In Season 17, MMM will continue its focus on a successful protocol launch at ETHDenver, supporting the relaunch of Gitcoin Grants Program, perpetuating the strength and relevance of our brand, and building awareness and educating potential users of Passport. To do so, we are requesting a budget of $414,041.

Our top priorities for this season include:

• A successful marketing push at ETHDenver, including:
  • Development of a microsite that will live at evolution.gitcoin.co featuring launch of Grants Stack, our new visual identity and Quadratic Funding Record release with Metalabel
  • Running the Schelling Point conference (with the support of Supermodular as a contractor)
  • A PR/media relations push (with the support of YAP Global)
  • Coordinated efforts around consistent messaging for anyone speaking on stage at ETHDenver & bolstering these talks with related online content to capture audiences not present at ETH Denver
• Launching a new gitcoin.co website
• Finalize the Gitcoin Grants Stack, Allo Protocol, and Passport branding strategies and visual identities
• Launch the first version of a living Impact Report that highlights the success of the Gitcoin Grants Program
• Relaunch Passport and double down on marketing/education efforts from a content and creative perspective
• Provide marketing support for the Grants Program in April

Amount

MMM’s S17 budget is $414,041 (-12.27% change vs S16 budget). After accounting for remaining budget & reserves, MMM is requesting $122,069 for Season 17 from the treasury.

You can view our full proposal here: https://gov.gitcoin.co/t/s17-proposal-integrated-mmm-budget-request/12733