S18/S19 MMM Workstream Budget Request

This is the integrated funding proposal for the MMM workstream requesting funding for Season 18 and S19 (1 May 2023 through 31 October 2023).

This budget request has been deeply reviewed and approved by CSDO, as well as reviewed by some of our top Stewards, namely @ale.k @kevin.olsen @kyle @ebransom and @dianarichter

TL;DR In S18 & 19 the MMM Workstream is going to focus on one overarching north-star goal: Reposition Gitcoin as a tech-first organization (read more below)

To accomplish this goal, MMM will focus on the following strategic marketing areas in S18/19:

Bolster the narrative of our tech’s impact with meaningful research and impact reporting Drive awareness, engagement, adoption and fandom of our products (product marketing) Continue to establish and build hype for our products and Gitcoin’s overarching brand (brand marketing) Shift existing audience perceptions through PR and community engagement initiatives

**View 3: Total request including reserves & budget rollover ** Total [Workstream] Budgeted Spend S18-S19 $1,121,200 33% Budget Reserves $369,996 S17 Treasury Balance, incl unspent reserves $300,000 est. Total S18-19 Request $1,191,196

Details of this proposal can be found in the link below.