S20 MMM Workstream Budget Request

This is the funding proposal for the MMM Workstream, requesting funding for Season 20 (1 Nov 2023 through 31 Jan 2024), authored by Viriya.

MMM TL;DR MMM’s primary purpose is to serve the marketing needs of the DAO by providing marketing strategy, coordination, content, and design support. This past season we officially expanded our scope to include stakeholder comms as part of our work (i.e., steward comms/ PR).

In our S18/S19 budgets, we set our north star as “Reposition Gitcoin as a tech-first organization”. We intend to continue orient toward this north star by managing our 4 out of 5 brands and working to serve product/program goals.

You’ll note that this budget proposal outlines plans for 3 months–a departure from the 6 month requests made by the product & program teams. This is to ensure that we are building and resourcing iterative plans that are sensing and responding to the emerging needs of our products. We found that 3 months is a time period that feels appropriate for the reassessment of marketing resourcing as we continue to learn, iterate and find PMF. We are hoping that we can return to a 6 month budgeting cadence in 2024 as resourcing needs stabilize.

Amount MMM is requesting $512,483 for S20, including reserves and rolled over amounts. We will be rolling over only a very small amount due to the incident of misdirected funds and our subsequent request for a significantly smaller portion of our budget (the full request would have left us with ± $250,000 in additional reserves). We are also expecting to pay severance to several contributors as part of our recent RIF.

The amount of GTC requested and the value of the reserves will be adjusted based on the current market value at the time this proposal is moved to Tally using the lower of the current price or the 20 day moving average, whichever is lower.

MMM Multisig address: 0xC23DA3Ca9300571B9CF43298228353cbb3E1b4c0 Can be verified here: https://manual.gitcoin.co/introduction-and-overview/dao-finances