GM84.1 : gmDAO marketing 3-months extension

Author:

Brpunkrmax

Proposal date:

4/24/2024

Summary:

To continue to help the DAO engage with the larger NFT community and increase its relevance in the broader crypto community for another 6 months.

Previous proposal can be found here: https://snapshot.org/#/gmdao.eth/proposal/0x0bb92143d2f9193cb7952bfd6f94cf78f00194173ab30421e7f69f6a825107a8?choice=1

Quick Hits From Our 3 Month Test:

Treasury Growth:

Sourced first Ordinals Artist (Richard Nadler) for gm.scribe. Collection was a huge success and provided a 6 figure boost to treasury.

Sourced second partnership for gm.studio generator (MakersPlace).

Token Growth:

84 token sales (.12% growth)

32.81 ETH volume (.45% growth)

0.3899 eth floor (18.15% growth)

624 owners (growth of 4)

Social Growth:

3x impressions of every post

10% follower growth

200% engagement growth

Specifics:

For the next 6 months, we would like to take the momentum we built above and kick it into a higher gear.

Continuing with our full-time social media manager*

• Polium has been doing a great job ensuring we get the strategy and execution to support the DAO with marketing/socials

-Working out a content strategy to involve DAO members in the promotional activities for the DAO, to make the brand the strongest it can be

Continuing to have gm sponsor and co-sponsor events around the world with our partners*

• Getting the gm brand out of Twitter and into the real world

Exploring partnerships with existing communities and attracting new talent to the DAO

Stagnation kills communities. We can not simply rely on higher Crypto prices to bring more people into the space. We need to seek out and engage with new talent and attract them to the DAO. We already have an established artist in the space willing to work with the Studio on a new blockchain as a starting point.

Continuing biz dev efforts to support the floor of our existing projects as well as source new artists and partnerships to strengthen the DAO and brand

Work	Monthly Resources
Full Time Social Media Coordinator (Polina, Proposal for 3k attached)	$3,000, 40-60 hours a month
Standing Up a Biz Dev and Partnerships Team	$2,500 monthly salary for brpunkrmax
TOTAL	$5,500 budget

Pros:

Getting gm out into the wild where it can gain exposure to future DAO members. More eyeballs on our drops. More members in the studio discord. Value of the gm token driven up.

Cons :

Cost.

Payout recipient:

The Biz Dev / Partnership team members (TBD)

Payout amount:

$5,500 a month for an additional 6-months continuation

TOTAL = $33,000-$42,000

Sponsors:

Cyphr, Defi Beats