This Proposal is coming off a discussion I had with @Gami | UTC+11 about Pumping out more High quality Gnars Jam Sessions Podcasts to supplement all DAO Marketing efforts.
I am proposing to fund my audio team to Join me in the Production, Curation, distribution and Marketing of the Gnars Jam Sessions Podcast.
For the last few weeks since GnarsDAO started hosting our weekly Jam session on The Noun Square, we have been taking that Twitter space audio, editing it and adding some cool intro and outro to make our Podcast. We have been looking for ways we can do more than this for the podcast and we are requesting the DAO can give us this Opportunity to do more with the Podcast
What Shall We Do with the 3 ETH
Purpose ** The current proposal is part of the larger initiative focused on improving internal communication and collaboration between members **
As an average Gnars member it is difficult to obtain an efficient overview of who are the other members of the Dao and what are their personal stories.
At GnArs we believe that improving personal connection between members is fundamental for the long term success of the DAO.
Having a better understanding of people within the community is important for creating stronger connections which will favor more efficient collaboration over time.
As a Media Unit of the DAO we believe we can have direct impact on the matter by creating dedicated audio content stream focused On giving voice to Gnars members and bringing to the surface the culture and Spirit of GnarsDAO and
A dedicated audio content stream , GnArs Jam Session , will be a bi-weekly podcast produced internally
The proposal Is to ask for an initial investment to fund / support a 3 months pilot making sure the initiative can be structured to deliver long term success.
Success Criterias & Evaluation
Objectives:
Understand better Gnars Members Improve communication, engagement and participation between members Improve transparency and clarity about Gnars Culture and Long Term Vision Exposing gnars culture to non web3, non NFT, non Nounish community
Our Assumptions
Showcasing GnArs members profiles and stories will increase connection and engagement between members Showcasing GnArs members will help GnArsDAO to outline GnArs Identify increasing the potential to gather new engaged members
Key Goals (Up to 3)
Key Metrics (KPIs)
contribution to new members sign up
Metric to be set after 1st Team meeting, but as for now we are aiming at 36 Episodes 12 Video Episodes 12 Weekly Updates 12 TNS Gnars Jam Sessions (Twitter Spaces Re-edit + Broadcast)
** Additional impact on overall engagement will be measured , although the framework is not yet ready to be used **
Governance & Accountability
As a team we are going to use Dework to map and monitor actions and tasks related to the development of the initiative.
Weekly updates will be provided to the board
People involved and Roles ( more people will be included )
@davinoyesigye (Curation, Host & Executive Production) @alberto_campora (Strategy) @0xSatori (Distribution & Promotion Strategy) @greta_gremplin (Podcast Covers)
Expected Roadmap
Friday 06/11 - Proposal Submission
Step 1 ( dependent on approval ) : Calendar Creation draft creation and process overview showcase
Step 2 : Guest Scouting
Step3 : Guest Outreach
Step 4 : Calendar Confirmation Season 1
Step 5 : Production Kick Off
Time frame : 3 Months
Budget
Budget Breakdown (3.069 ETH / Pilot)
4 Video Interview + Remote Podcast Recording Tool + Video Editing - 0.5 16 Gnarly Voice overs + Editing - 0.5 2 Audio Engineers - 0.5 Podcast Promo Budget (Clip Editing + Ads) - 0.4 Podcast Covers + Social Media Templates - 0.1 (@greta_gremplin) Planning, Strategy & Operations/Review - 0.5 (@alberto_campora) Distribution + Promotion Strategy - 0.5 (@0xsatori) Transaction fees - 0.069
A Major thank you to Flowable, Satori and Greta Gremplin for accepting to join in on this Test period, hoping we can develop a good system for decentralized media marketing. LFG!