GIP-104: Should the GnosisDAO Enhance Awareness and Adoption of the Shutterized Gnosis Chain by Providing a Grant for Marketing Activities?

Link to forum post: https://forum.gnosis.io/t/gip-104-should-the-gnosisdao-enhance-awareness-and-adoption-of-the-shutterized-gnosis-chain-by-providng-a-grant-for-marketing-activities/8700/1

GIP: 104 title: Grant for Marketing Activities: Enhance Awareness and Adoption of Shutterized Gnosis Chain author: brainbot gmbh status: Proposed type: Funding created: 2024-06-17

duration: 6 months funding: 40,000 xDAI + 100 GNO

Executive Summary

brainbot seeks a grant of 40,000 xDAI + 100 GNO from Gnosis DAO to expand our marketing campaign in support of the launch of Shutterized Gnosis Chain. Our goal is to amplify awareness of Shutterized Gnosis Chain and its benefits to end users - protection against malicious MEV and censorship. Our intended impact is to achieve widespread adoption - increase users and transactions on Shutterized Gnosis Chain. The two primary foci of these marketing activities will be 1) to hire and direct Wachsman, a PR agency to promote the launch and all activities around it and 2) to put a heavy focus on IRL events such as ETHCC, hackathons and various meetups.

The activities under this grant will run through Q3 and Q4 2024.

Specification

Opportunity:

Gnosis Chain, Nethermind and brainbot recently announced the launch of Shutterized Chiado testnet. We are now working together to launch Shutterized Gnosis Chain in early July 2024.

Shutterized Gnosis Chain will be a significant milestone for a Gnosis Chain and its users. Gnosis Chain will become the first blockchain to implement threshold encrypted mempools, which protect end users against malicious MEV and censorship using decentralized technology.

Initiative:

brainbot is spearheading a comprehensive marketing campaign to ensure a successful launch of Shutterized Gnosis Chain. The campaign aims to:

• further promote Gnosis Chain as the leading blockchain implementing crypto’s core values: decentralization, permissionlessness, accessibility, information symmetry etc.

• highlight Gnosis Chain’s growing DeFi ecosystem

• raise awareness that Gnosis Chain is now the “safe blockchain”, where degens can trade without fear of malicious MEV (such as front running and sandwich attacks)

• raise awareness that Gnosis Chain is also the “censorship resistant blockchain”, where users can be assured that their transactions are a) included, b) treated equally and fairly regardless of their content

• increase the satisfaction / NPS of defi traders on Gnosis Chain

• increase the percentage of protected transactions on Gnosis Chain

• growth in social media engagement and followers (Gnosis Chain and Shutter accounts)

• achieve media coverage for the launch of Shutterized Gnosis Chain

Stretch goals:

• increase the total number of users and total value locked (TVL) on Gnosis Chain

• increase the total number of monthly transactions on Gnosis Chain

Budget

Total Requested Funding: 40,000 xDAI + 100 GNO

The reason to request the GNO portion of the grant is to increase long term alignment between the projects.

Budget Breakdown (estimated):

| Head of Marketing | Plan and orchestrate the campaign | $12k | | 2 x Protocol Developers (part time) | Assist dApp builders and hackathon teams | $16.5k | | Social Media Manager | Social media engagement | $8k |

| Designer | Create brand & design assets related to Shutter x Gnosis | $6k | | PR Agency* | Wachsman agency for Public relations, media coordination, policy liaison | $11.5k | | KOL Agency | KOL activation, social media engagement | $6k |

| Events | Community and core developer engagement | $10k | | Survey | Incentivise responses for survey regarding satisfaction / NPS | $3.5k |

Marketing Activities

Shutterized Gnosis Chain Events and Proposals (subject to change)

“Defenders of the Crypto Realm” Movement:

Launching a movement to address systematic manipulation across blockchains. Collaboration and input from Gnosis is sought.

Gnosis Berlin Meetup (Thu, June 20):

• Presentation about Shutterized Gnosis Chain

Press Release (approx 4 weeks before launch of Shutterized Gnosis Chain):

• Joint press release

• Organize media engagements (interviews, op-eds, etc.)

• Seek media relationships for engagement

ETHCC Activations:

• Conference Bingo

• “Sandwich Attack!” - a Popup Piñata Party

• Rock Paper Scissors Challenge

ETHCC Breakfast Side Event (Wed, July 10th):

• Co-curated agenda

• Co-branded event

Hackathons (confirmed)

• ETHGlobal Singapore (Sept 20-22)

• ETHSan Francisco (Oct 18-20)

• ETHBangkok (Nov 15-17)

Hackathons (prospective)

• EthWarsaw (Sept 5-8)

• EthRome (Oct 4-6)

Other Events (prospective)

• Web3Privacy Summit Rome (Oct 4)

Bounty Ideas:

• Wallet with integrated Shutter encryption functionality (e.g., fork MetaMask)

• Web application to encrypt raw transactions

• Self-deployable RPC proxy server for transaction encryption

• Analytics on Shutter transaction schedules, queue status, costs, etc.

• Projects requiring privacy/non-frontrunnability

Existing Grant

Shutter DAO 0x36 has already provided brainbot with a grant for 180,000 USDC and 60,000 SHU to support this marketing campaign. Additional funding from Gnosis DAO will significantly enhance the reach and impact of this campaign.

Team/Organization

brainbot gmbh: We are a core developer of Shutter and a contributor to Shutter DAO 0x36. We are seasoned team with extensive experience in blockchain marketing, supported by external consultants and agencies.

Conclusion

The proposed grant will enable brainbot to execute a robust marketing campaign surrounding the launch of the Shutterized Gnosis Chain in Q3 and Q4 2024. The marketing campaign will focus on hiring and directing a PR agency to promote the launch and all activities around it , and hosting/supporting IRL events including ETHCC, hackathons and meetups. The marketing campaign will increase awareness of the benefits to end users (e.g. protection against malicious MEV and censorship) and achieve widespread adoption (e.g. increase users and transactions on Shutterized Gnosis Chain). The proposed grant will benefit Gnosis Chain and the Gnosis ecosystem.

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Voting Options:

• In favour: Approve the grant to brainbot gmbh

• Against: Do not approve the grant

License: CC0 1.0