Gnosis DAOcast

Proposal Summary

Pilot a weekly live broadcast to communicate the latest developments in the Gnosis DAO ecosystem, and provide a new way to grow the community through education and fun.

Background & Motivation

All public-facing DAO activities and decisions (community calls, AMA’s, forum discussions, snapshot votes, etc.) can be harnessed to generate content that amplifies the work of the community, and establish a unique narrative. Gnosis DAO is a dynamic project with respected status in the industry; a live broadcast designed to cover its activities would serve as a marketing resource, increase community engagement, and add a new layer of communications transparency.

Specification

DAOcast Format

• Episode length: ~1 hour

• Frequency: Bi-weekly

• Pilot Duration: 16 weeks (8 total episodes)

• Logistics: Show hosted on Twitter Spaces + audio combined with visual overlays via OBS to be run live on YouTube. This format can enable Gnosis DAO to grow its audience on two of the most important social media platforms in the industry simultaneously.

• Content options: We have a variety of content ideas for the pilot; there is a lot of room for creativity and we are open to suggestions. After feedback from the Gnosis team, we will focus primarily on content that helps to highlight the Gnosis Chain ecosystem, while also helping to communicate wider developments in the DAO.

• Post-Show Highlights: Following each program, we will cut at least two (2) highlights from the broadcast. At least one (1) of these cuts will be 2m 20s or under for use as twitter native video; both cuts will be posted independently on YouTube to create a consistent posting cadence required to gain traction with the algorithm.

• Aesthetic Design: All visuals used on YouTube will be aligned with the branding expectations of Gnosis DAO.

How will we measure success?

In order to achieve success, alignment with existing Gnosis DAO marketing / communications goals is required. Should this initiative take flight, we hope to work closely with relevant teams to ensure we are rowing in the same direction. We propose three KPI categories for evaluating the pilot (view table), and will log data after each show.

Why our team?

We have excellent knowledge of the web3 space, context on Gnosis DAO, and the logistical and technical expertise required to research, plan, and execute consistent content creation.

Relevant work samples with Gnosis Chain: Post-produced content

• Gnosis Chain Defi Ecosystem
• Gnosis Chain DAO Tooling + Infrastructure

Interview-style GC Show [live stream + highlights]

• GC Show - QiDAO + Highlight A , B
• GC Show - Twitter Thread w/ XP Network

Team Members

• @twells - project manager
• @itsyaboi - video magic
• @Sapote - audio magic

How much will it cost?

Tokens Requested: 4,000 xDai/USDC + ~7.5 GNO (at current market price) Recipient Address:: 0x9638530aA558c81253625d42f3018BC1544D9Dd3 Network: Gnosis Chain Requested Payment Date: Monthly payment is preferred (4 month pilot).

Conclusion

We've had a great experience working with members of the Gnosis Chain team, and are enthusiastic about contributing to the larger DAO through this new media initiative. Your vote and feedback are greatly appreciated!