[Proposal #15] Global Golf Association

Proposal Name: LinksDAO Global Golf Association (GGA) Reciprocity Program Authors: tungsten, stevepom, ryan.prickette, jaredd, barbs Funding Requested: $65k / 6 month budget max. Link here for the budget breakdown: https://docs.google.com/spreadsheets/u/1/d/1XviGt4UaA1_KFjE29cGpFuNGtKyew2yqLIQpwI5mEl8/edit

NOTE: At the discretion of the community leaders and with the ongoing support of the core team, this allocation will continue to be deployed bi-annually without the need for future proposals/votes. As one of the key benefits promised to Genesis Global Members this reciprocity program is fully supported and, much like buying a golf course, appropriate resources have been and will be provided to fulfill that promise without the need for future votes.

Summary : A proposal to approve funding for the launch, marketing, support, ongoing administration, and growth of LinksDAO’s peer-to-peer reciprocity network known as the Global Golf Association (GGA) Classically defined: “rec·i·proc·i·ty” is the practice of exchanging things with others for mutual benefit, especially privileges granted by one … organization or individual to another. In this case it represents our version, a reciprocal network of LinksDAO Global holding golf friends and their courses organized for the exclusive enjoyment of its members. Motivation: Delivery of this benefit is a specific, and incredible way to provide real golf utility and value for our members. Second only to buying a golf course, is fulfilling the promise of reciprocity, providing access to a network of private courses and clubs where LinksDAO Global members could personally connect, plan rounds, guest and host one another for golf, and build ongoing relationships. Ultimately this “community within the community” will collectively become one of the premier networks for exclusive golf courses, clubs, and experiences, potentially numbering into the 100’s someday. Importantly it helps bridge the IRL GOLF GAP between mint and when Links Course #1 opens in 2023. Urgency is high as the golf season is upon us and the sooner we launch the sooner we deliver on a north star promise to drive access to the best golf possible for and among the community. Effort: Very High - This is one of the largest undertakings we at LinksDAO will tackle outside of achieving our primary goal. (#wagtbagc) The resources required to launch, manage, and grow this program are significant. Support will come from a coordinated effort between a dedicated core team and multiple Community Pods including Marketing, Development, ComProd, Analytics, and Operations. The overall effort behind founding the GGA is comparable to launching a startup and should be viewed as such including the understanding that we are starting with an MVP and that it is a living product which will grow and evolve as its members see fit and vote. We have a few unfair advantages that help mitigate much of the risk of this undertaking including access to funding, a pool of talented, passionate community leaders already helping, a base of members ready to support, host and guest, as well as the macro momentum of LinksDAO. Detail of Proposal: A request for an ongoing allocation from the treasury to fund the launch, management, rewards programs, marketing, and maintenance of the Global Golf Association - The private, peer-to-peer reciprocity program exclusively for Global members of the LinksDAO community. Included in this allocation is the budget for exclusive Alpha Class GGA rewards. Much of what the GGA will be is codified in the linked white paper. (https://docs.google.com/document/u/1/d/1JojrBNpVnWtYkWeUs_biUw1nsjJbFvCIljpgyovFzjM/edit) It’s important to note that the actual build out of the GGA is underway and the platform will exist independent of this proposal’s outcome. It is the hope of the team behind this project that knowing that a primary objective of LinksDAO is to facilitate more golf between members, there will be broad support behind the goal of this proposal, to ensure sufficient resources are available to launch and grow the GGA to the benefit of the membership.

Marketing Spend Notes and Details:

• Sponsorship of aligned golf content and creators
• A Referral / Rewards program to drive ongoing membership growth
• Creative collateral for marketing and engagement
• GGA branded member apparel and golf lifestyle accessories
• The Alpha Class welcome package

Examples of Participatory Incentives and Host Rewards (I&R):

• Basic I&R like pro shop credit, modest apparel, golf gear, & accessories
• Grand I&R like curated golf experiences, club sets, high end golf equipment, premium brand apparel, travel vouchers, and more

Admin and Management Overview:

• Onboard and support GGA hosts and guests
• Validate and maintain GGA network course data
• Administrate membership referral system
• Lead the creation of the GGA rewards programs
• Oversee post round feedback intake
• Monitor platform and network health

*Because they did not exist at the time, the budget for the GGA and IMG Prestige admin and management was not included in the Pod leader and contributor compensation proposal earlier this year. We expect the GGA to share resources in support of the IMG Prestige program.

Rationale:

• Supporting the allocation and deployment of resources for the GGA helps ensure we successfully deliver on the most important real golf benefit promised to our members.
• Availability of token gated access to this program/platform reinforces the value of the Global membership tier.
• At its core the GGA will drive community connections around IRL golf experiences and we should lean into this “North star” whenever possible.

Voting:

• A Yes vote says you want the team to proceed with the above plans for the GGA.
• A No vote says you do not support this proposal and in effect do not want the team putting additional effort or resources into the growth and management of the GGA.
• An Abstain says you want your vote to be included for quorum but do not stand for or against the proposal.

Resources:

The GGA White Paper (https://docs.google.com/document/d/1JojrBNpVnWtYkWeUs_biUw1nsjJbFvCIljpgyovFzjM/edit#heading=h.e8418tpvy690) GGA WIP Budget (https://docs.google.com/spreadsheets/d/1XviGt4UaA1_KFjE29cGpFuNGtKyew2yqLIQpwI5mEl8/edit#gid=0) [WIP] Governance Doc (https://docs.google.com/document/u/1/d/1VwLroSTW7eKRTRX_BVefEa0K3zuAErVXfMoxP96ZG-I/edit)