Summary 📑

Assign Ian as the Chief Marketing Officer (CMO) for Spool DAO.

Background 🎯

Starting May 3rd 2023 Ian has worked as the Head of Marketing under the interim CMO for Spool. During this time he has fine-tuned the organisational structure for the marketing team and started implementing the overall new Spool marketing strategy, including:

• Overall marketing strategy plan setup and execution
• New Spool branding
• New website design and architecture
• Planning and management of the Spool V2 launch
• Marketing team management, recruitment and training
• Third-party marketing agreements: agencies, PR, KOLs

Proposal 📬

Assign Ian as the CMO (Chief Marketing Officer)

Monthly Compensation: $10,833 USDC + 3500 SPOOL tokens as a bonus (bonus subject to KPIs).

Areas of Responsibility:

In general, the CMO will be responsible for a streamlined and efficient marketing team within Spool. This includes:

• Define and oversee all Spool marketing activities
• Build and manage the marketing strategy and structure for Spool
• Oversee marketing processes and execution
• Third-party marketing agreements: agencies, KOLs, service providers, etc.
• Organise and attend industry events as needed
• Marketing team management, recruitment and training
• Establish marketing policies that promote the company and its vision
• Organise and supervise all external PR, AMAs and interviews

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