Vote 007: Gro DAO Q1 2022 Marketing Budget

For information and background, or to get involved with the conversation, please go to the Community post here: https://community.gro.xyz/t/vote-007-gro-dao-q1-2022-marketing-budget/207

PROPOSAL: $200,000 USDC, 100,000 LOCKED (VESTING) GRO and 20,000 UNLOCKED (LIQUID) GRO QUARTERLY MARKETING BUDGET

Our proposed first quarterly marketing budget is each of:

• $200,000 USDC (<1% of treasury),
• 100,000 vesting (locked) GRO (~0.1% of community incentives), and
• 20,000 liquid (unlocked) (~0.1% of treasury GRO) Gro.

The budget would last until 31 March 2022 (end of Q1 ‘22). It would be spent in accordance with the guidelines set out below.

This would allow for the following example budget (all figures are estimates based on best available information):

• 6x videos ($60k total)
• 10x sponsorship opportunities ($30k total)
• 6x G-force epochs (up to 100,000 locked GRO, depending on future iterations)
• 10x Youtube and twitter reviews ($50k or 10,000 GRO)
• 6x Community competitions (6000 GRO)
• Miscellaneous Spending Items or other community suggestions

BUDGET SETTING GUIDELINES

In addition to the marketing budget, we will propose several other DAO budgets over the next few weeks (e.g. operational costs for the DAO). In anticipation of these proposals, we have suggested some guidelines:

• Budgets can contain a mix of USDC, Liquid (unlocked) GRO and Vesting (locked) GRO
• Budgets should be agreed for 3 month periods (calendar year quarters)
• Different types of assets may come from different sections of the total Gro allocation: USDC spend will come from the Treasury allocation; Vesting (locked) GRO spend will come from the Community incentives allocation; Liquid (unlocked) GRO can come from either the Treasury or the Community Incentives, depending on whether the recipient is a current or new community member (e.g. G-Force, competitions) or an external organisation (e.g. sponsorships)

BUDGET SPENDING GUIDELINES

• DAO votes on the Quarterly Budget in accordance with the process below, and the budget is moved from the treasury to an operational wallet. At the end of every quarter, any unspent funds will be rolled over into the next Quarterly Budget.
• This vote could cover some already proposed Spending Items.
• Anyone can propose a further Spending Item from the relevant budget on the community forum.
• Initially, approval for Spending Items will be given by the core team, within the parameters of the Quarterly Budget. The core team may also propose further Spending Items.
• The funds will be used transparently and there will be a dashboard (Google Sheets, Dune analytics or equivalent) tracking expenditure.

VOTING PROCESS

This vote was discussed in the Gro community forum for 8 days, together with discussions on Discord. The vote will run live for a further 7 days.

• YES: support the proposal and grant the proposed marketing budget from the DAO treasury
• NO: do not support the proposal and do not grant the proposed marketing budget from the DAO treasury