Chaos Radio - Season 1 Wrap Up

Review this doc for the full proposal: https://www.notion.so/Chaos-Radio-Season-1-Wrap-up-1bdd061dd01c47059631fb80fc3d073f

Background Chaos Radio is a production team made up of 4+ Chaos members. During Camp Chaos, Chaos Radio produced and delivered 5 high-quality 35-40 minute episodes every two weeks highlighting the Chaos experience and music. Through this proposal we are providing the opportunity to complete Season 1 of Chaos Radio to appeal to our over 1k listeners and create a completed season (7 total episodes) to market on our best performing channels to date including Mirror, Twitter, Discord, DSPs.

Description Chaos Radio team proposes that we fund the development and execution of the final 2 episodes of Chaos Radio Season 1 with the goal of officially “catching up” the audience with where we are now as a headless band. → Episode 6: Chaos Release

• This follows the happenings at chaos festival, community highlights via 1:1 interviews with collectors/enthusiasts
• Overview of all the exciting sales, press, etc. that happened the weeks following the release (see teaser WIP here)

→ Episode 7: Post Chaos

• Covering the contentions that arose related to the NFTs splits, the eventual resolution, governance of Chaos/Songcamp, and general retrospective learnings from the camp.
• Update on current happenings and announcement of Chaos’ next moves (web2 release, paintings auction, CC0, irl events, etc.)!

Participants Stewards: @Levi Downey, @iara bloomz, & @LosA Audio transcriptions: Levi, iara, Losa, Julie Podcast Executive Producer & Head Editor: Levi Downey Podcast Scripting & Narration: LosA & iara bloomz & Levi Audio clean-up: Prod Colin Mastering: Conor Dalton Show notes, Release plan & Internal organization: @Julie 🍒 + Levi Downey + Iara Bloomz

Timeline See estimated production schedule image attached below (note please reference notion link at top of proposal for most up to date timeline!).

Deliverables At the conclusion of this proposal the Chaos Radio team will have delivered these items and actions for both Episode 6 and Episode 7

• Final mastered .wav and .mp3 files release-ready for distribution
• Show notes including production credits, featured voices, pertinent links, music credits, and a link to each episodes text transcription.
• Project managers and hosts (iara, LosA, levi) will work with the forthcoming marketing team to provide:
• Collaborate on the decision for episode release dates
• Set-up and scheduling of the two releases within RedCircle (the pod distro tool we’ve been using)
• Early delivery of final episode masters to the marketing team for the purposes of creating promotional assets (audiograms, teasers, etc.)
• Assist the marketing & pr team members with the writing of any press kit materials (episode summaries, host/producer quotes, etc.)
• Participate in a reasonable number of live events if marketing team decides to incorporate in strategy (twitter spaces, irl panels, etc.)

Some thoughts and ideas for the Chaos marketing team consider for promotional planning:

• 3 or more “audiogram” assets per episode (a total of at least 6) — audio snippets vids with captions are easily created via Descript and other tools.
• 1 or more live events to promote the launch of each episode (twitter spaces, irl panels, tiktok lives, etc.)
• Fun idea: easter egg hidden within both or one of the episodes with some pay-off for the most engaged listeners to receive some kind of benefit (Chaos merch discounts, special event access, pack give-aways, etc.)
• Enough visual and/or audio assets + copy to post 2-5 times per week in the 2-week window prior and post release date of each episode (~16 posts total) most of which can be scheduled prior to the release date
• Using the show notes and credits (created by the radio team) as a guide, find and tag the social handles of all featured voices over the course of the promotional cycle of each episode.
• Creating a press release for each episode (using this guy as a template) and sending to podcast and web3 oriented journalists and publications.
• Chaos Radio press release template here
• Journalist/Pubs target lists here

Resource Requirements

BUDGET - $7,111 USD Total (see full budget line items image attached)

Risks Some Chaos members may be uncomfortable with sharing publicly the back and forth discord about splits and core salary transparency that caused issues in our collective. This risk is an incredible learning for organizations and DAOs beyond Songcamp, and Chaos Radio would take the necessary care to ensure that our members feel represented in good faith and light, while still holding this experience in honesty and transparency. To them we say, chaos is not comfortable! Chaos is a catalyst for community and personal growth!

Optimal Outcome Sharing the whole story transparently is so beneficial to the Chaos collective and to the backers, old and new Also an invaluable education for folks who will build similar projects in the future These next two episodes can help the folks outside of Chaos catch up to speed on the happening and build momentum for the web2 release to come in a few months

What are the learning metrics that can be applied to measure the success? How people respond to the episodes How people engage with the episodes release We could hold a candid conversation about the episodes and topics on twitter spaces as well (proposal would come for that lil ditty)

How does this impact the community? This can work as a way to bring the community together again, reliving the beautiful moments of the festival, celebrating what we created after 4-6 months of time away, and evolve as a collective community

Should we implement this proposal?