[TPP-10] ZKsync Prividium Roadshow

ZKsync Prividium Roadshow

| Description | Details | | --- | --- | | Title | ZKsync Prividium Roadshow | | Proposal Type | TPP | | One Sentence Summary | Allocate 25M ZK (~$1.25M) to consolidate Prividium’s category leadership by securing sponsorships, speaker opportunities, and institutional networking at priority events from Q3-2025 through Q4-2026. | | Proposal Author | ZKsync Foundation | | Proposal Sponsor | L2BEAT | | Date Created | 2025-09-11 | | Version | v1.0 | | Summary of Action | Transfer 25M ZK from the Token Governor Timelock to a ZKsync Foundation 3/5 multisig to fund the Prividium Roadshow. | | Link to Contracts | Not Applicable | | Link to Discussion | [Pending Forum Link] |

Summary

The Prividium Roadshow allocates 25M ZK (~1.25M USD) to solidify Prividium’s category leadership and institutional interest, driving high-level awareness and converting it into quality deployment leads.

To achieve this, the program will scale ZKsync’s reach through sponsorships at high-leverage Ethereum and institutional finance events, as well as institutional networking activations—curated, invitation-only briefings with decision-makers.

Abstract

The Prividium Roadshow allocates 25M ZK (~$1.25M) to establish ZKsync and Prividium as the institutional standard for privacy-preserving blockchains, increasing the conversion rate of technology awareness into qualified deployment opportunities.

To achieve this, the program supports two workstreams:

1. Tier-1 Conference Sponsorships (15M ZK): High-profile speaking and sponsorships at leading Ethereum and institutional finance events through 2026. These engagements secure stage time, brand visibility, and curated briefings for ZKsync leadership representatives.
2. Institutional Network Activations (10M ZK): Invite-only roundtables, co-hosted workshops, and regulator briefings that strengthen strategic relationships and accelerate adoption, as well as association branding and messaging campaigns.

Speakers will include Alex Gluchowski, CEO of Matter Labs, alongside other leaders from Matter Labs’ Business Development, Partner Success, and engineering leadership. As inventors of the ZKsync protocol and key drivers of its ecosystem growth and partnerships, these representatives are well positioned to showcase ZKsync’s vision and leadership on the global stage.

Motivation

ZKsync Prividium is launching at a decisive moment for enterprise blockchain adoption. As financial institutions race to modernize, they need infrastructure that combines privacy, compliance, and interoperability without sacrificing control. ZKsync Prividium delivers a solution without compromise: it is a production-ready chain that anchors to Ethereum for security and finality while preserving enterprise-grade privacy and control.

The shift toward real-world assets as “always-on money” is accelerating, and institutions are actively seeking systems that can handle both operational scale and regulatory complexity. Early deployments, such as Memento’s Prividium pilot with Deutsche Bank, already demonstrate production use cases across fund creation, investor onboarding, custody, and onchain identity.

Now is the time to amplify Prividium’s presence and adoption and establish ZKsync as the protocol for enterprise blockchains.

To capture this momentum, ZKsync must couple technical readiness with institutional presence and credibility. Strategic visibility at leading Ethereum and finance conferences, combined with curated executive briefings and regulator engagements, is essential to convert interest into qualified opportunities and eventual Prividium deployments.

The Prividium Roadshow forms one leg of a coordinated growth strategy:

• Prividium Roadshow → creates institutional visibility and trusted relationships.
• Prividium Prize → incentivizes production deployment and mainnet adoption.
• ZKsync Community Activation → scales grassroots awareness, developer engagement, and education around Prividium and the broader ZKsync stack.

Together, these programs form a pipeline from awareness to adoption, positioning ZKsync as the institutional home for private, compliant, and interoperable blockchains.

Program Design

This program will utilize 25M of the remaining minted ZK currently held in the Token Governor Timelock and distributed by the Roadshow Program Administrator in alignment with the program scope.

In addition, the Roadshow Program Administrator will be tasked with approving additional event sponsorships that are not currently listed in the proposal. The Matter Labs Events Team will be primarily responsible for curating and coordinating sponsorship opportunities. Tactical operations and service provider coordination will be managed by the Matter Labs Events Team.

As events are executed and concluded, the Roadshow Program Administrator will be responsible for reporting the events completed via the ZKsync Governance Forum.

The ZKsync Token Assembly is welcome to make suggestions for speaking opportunities or event sponsorships at any time for the Roadshow Program Administrator to consider through the Prividium Roadshow Event Suggestion Form (to be added upon onchain submission).

Event & Representative Selection

Representative Selection

Speakers at sponsored events will be Alex Gluchowski (CEO, Matter Labs), engineering executives, and senior members of the Business Development and Partner Success teams of Matter Labs. For each event, the ZKsync Foundation will select most suitable representative for each event based on agenda, audience, and objectives.

Conference Sponsorships

Sponsorship packages include branding, speaking opportunities, and in some cases booth space. Eligible events span:

• Flagship Ethereum conferences (e.g., Devcon, Devconnect, ETHGlobal events).
• Institutional and TradFi conferences (e.g., SmartCon, OutEast).
• Regional Blockchain Weeks (e.g., Berlin, Korea).

Below are lists of existing sponsorship and speaking slots for 2025, and an estimate for 2026. The Roadshow Program Administrator is responsible for approving additional events to be added to the Prividium Roadshow through 2026.

• Confirmed Sponsorships
  • Blockchain Rio 2025 - August 6th & 7th
  • Ethereum NYC 2025 - August 11th-17th
  • Digital Asset Summit 2025 London - October 13th-15th
  • SmartCon 2025 - November 4th-5th
  • DevConnect 2025 Argentina - November 17th-22nd
• Planned Sponsorships
  • Korea Blockchain Week - Date TBD
  • CfC St. Moritz 2026 - January 14th-16th
  • ETHDenver 2026 - Feb 17th-21st
  • EthCC 2026 Cannes - March 30th - April 2nd
  • OutEast Summit - February 26th
  • SALT Wyoming Blockchain Symposium - Date TBD
  • SmartCon 2026 - Date TBD
  • Devcon 2026 - Date TBD
  • Singapore Fintech Festival 2026 - Date TBD

Institutional Network Activations

In addition to conferences, the Roadshow will fund curated, invite-only networking events co-hosted with strategic partners. These events provide exclusive access to senior decision-makers and create opportunities for direct Prividium education and lead generation.

Eligibile events where focus is on Prividium/institutional onboarding and under 200 people are within scope.

Below are lists of existing and planned networking events.

• Examples of Past & Planned Networking Events
  • Institutional Brunch with ETH LATAM
  • Onchain Exchange: NYC with Chainlink
  • The Rollup Networking Event at Korea Blockchain Week
  • VIP happy hour at Digital Asset Summit London (co-hosted with institutional partners)
  • Lunch & Learn sessions with institution teams at Singapore Fintech Festival
  • VIP Institutional Dinner and Partner Stage Event at Devconnect Argentina

Funding Request Overview

| Description | Total ZK Request | Category Budg

... please visit link below to view full proposal

https://tally.xyz/gov/zksync/proposal/15539336001504922041482045464843306651217071205321499428543388348391561812720