Community Engagement Funds Snapshot Proposal

Proposal: Release $10,000 USD worth of ICHI for the creation of community developed marketing products and services such as POAPs over the next year. To begin with we will contract out the development and deliver a series of POAPs (Proof of Attendance Protocol) to the Amadeusstyle Team. This proposal will equip the community and marketing team with the funds to achieve community and marketing objectives. This includes but is not limited to the promotion of events, creation of marketing and educational material, community building, and other marketing and community initiatives.

Objective: This proposal seeks to resource the community/marketing team to execute on creative ideas that further community/marketing objectives. As ideas and products are presented by our team and wider community, we will make an assessment of the benefit offered and have the ability to purchase products and services and execute on ideas in a timely manner.

Value add to ICHI: We anticipate that the freedom and resource to purchase products and services that equip the community and marketing team will enable growth of the ICHI community and ultimately promote and reinforce the value of ICHI as it’s community expands and brand develops.

Scope: The funds will be available for the payment of community and marketing products and initiatives that support community/marketing objectives. The first example being POAPs. The decision of what constitutes value added to the community and or marketing efforts will reside with the team leads, who are ultimately held to account by the community at large.

What is a POAP? A POAP is an NFT minted on xDai. They are 500x500 pixel designs with a max file size of 4mb that are collected to keep track of one’s events and achievements. They offer blockchain verified proof of attendance or achievement within specific projects.

Proposed Utility of the POAPs:

Community Growth POAPs/Community Call: Distribute to promote an important community call with a POAP.

Discord Membership POAP: A POAP to give to all current Discord members. Distributed using the Degen Bot.

AMA: Host a Discord or Twitter AMA and promote the event with a POAP. The POAP acts as a reward for attending and also works great as a marketing tool to get people to attend.

Core Contributor: Create a POAP to give to core contributors in the community as a way to say thanks for all the work and a badge to show they’ve supported the project.

Governance POAP: Provide a POAP for people who take place in a certain vote.

Twitter Followers: Creation of a POAP for Twitter “followers”.

Team POAPs: Give teams something to flash in their wallet and show they’re a part of ICHI.

Value Generation POAPs Vault Users: For LPs in Angel vaults .

Branded Dollars: For projects that create a branded dollar. (This might be more NFT worthy)

Farm Depositors: LPs for farms.

Other: Added utility such as the creation of raffles to give out prizes to people who have collected certain POAPs. We can run polls with POAP’s sybil-resistant voting engine. Plus, new ways to distribute and add utility to POAPs are coming out as the platform grows.

The POAP Tier Options: The Amadeusstyle team offer three tiers of POAP for the ICHI DAO to choose from, based on project needs. Every tier will include custom branding elements and be tailored to the event. The price per tier includes the minting process, and the creation of a secret word if necessary.

Bronze: $150 per design. This is a static picture, but even though this level isn’t animated it doesn’t mean these aren’t works of art! The Bronze level is a static design best suited for community calls or smaller AMAs.

Silver: $250 per design. This level provides a very clever animated design but keeps it a bit simpler when it comes to the complexities of the animation. Think ‘flat’ designed animations as opposed to full 3D environments. This tier is suitable for bigger events and calls.

Gold: $350 These include a custom 3D rendering with an animation that will always seamlessly loop. A lot of time goes into making seamlessly looped 3D animations, but this level will help our brand stand out, and create something that people really want to have in their collection. Option develop almost anything the community can dream up, limited to about 6 seconds of animation in total, due to the 4mb threshold.

Other Products: We seek to keep the options for other ideas and products open for community members to suggest and propose and even develop themselves. This proposed budget will resource ICHI to execute on those ideas as they arise, with POAPs merely being the first example of a product we see as worthy of adopting.

Summary: We believe that subcontracting the development of marketing materials and community engagement tools such as POAPs to the wider community, will equip us to better engage with our community and significantly contribute to the development of our marketing and community objectives. We also believe that having a pool of funds to draw from to execute on community and marketing initiatives as they arise will a enable the community and marketing team to achieve their objectives. This in turn ultimately reinforces the value of ICHI and the project that the token represents will ultimately be ever more substantive.