Product Workstream Renewal March 2025-Feb 2026

Mission: Curate and propose a product roadmap based on research, user feedback/behavior, market research for future market opportunities, collaboration with marquee communities, and an informed vision. Align with the mission and goals of the ShapeShift DAO and other workstreams for efficient execution. Pair with engineering on technical due diligence and pragmatic portfolio of bets.

TL;DR PTT is getting a new title/ role refresh : Product Operations Specialist . Specifically he is the product owner for onramping.

We’re modestly increasing the teams budget by 13 % but will continue some portion in FOX. We’re considering a token grant like engineering covering the next year 6 month cliff 6 month vest. We will discuss on the forum, listen to the communities feedback, and then adjust after ideation.

We now have a vision in progress for the next year. Let’s be bold and win. This is a work in progress, so a vote for the product workstream is a plus one for us building something meaningful.

Mission: The world’s borderless financial system shall stand on open, uncensorable, decentralized protocols. We shall be the pathway into this borderless financial system. One year Vision: By 2026 The DAO evolves from Layer-1 swaps aggregation to supporting AI-native wealth creation - where your assets work for you through an intelligent agent swarm, without the friction of wallets, powered by collective intelligence. A stretch goal would be contributing to or shipping a real-time adjusting m…

Abstract -

As a product-centric DAO, the Product Workstream is accountable for a number of activities: cross workstream alignment on execution, retaining/acquiring users, growing the FOX ecosystem, speccing/launching new product lines, and achieving Shapeshift’s mission.

Just like last renewal, A YES vote verifies the budget and team continuing, and also support for product’s execution strategies.

Supporting for the strategy for 2024 “the themening” https://forum.shapeshift.com/t/the-themening-a-pob-sequel/2888 applying a portfolio of bets every quarter. Q1 & Q2’s theme is “polish, hustle, have fun, and pivot.” Soft support or consensus on the vision that is coming together Specification - We track our goals at every office hours improving our documentation, rigor, and velocity. We produce artifacts every time, giving a snapshot of performance and a high level overview of what’s going on. You can find the archive here. https://drive.google.com/drive/folders/1miycW5mKV2xi_ZEFNA-9IBHYdFYxRDPO?usp=sharing

Working with operations we publish a release thread almost every week Operations - ShapeShift https://forum.shapeshift.com/c/workstream-discussion/operations/20

Look to the discord for the tl;dr of these starting soon ™️

Goals: For the first time in the DAO’s history we have the talent and capability of one year planning. As such a slight goals revision with more to come:

Goal 1: Align teams around an ambitious one year vision and ship it Goal 2: Iterate & execute on a series of bets each quarter to support the vision. Goal 3: Talk to Our Users & Deepen Ecosystem Partnerships (FBL will grind for one DM a day and try to assemble a list of 25 users for research) Goal 4: Refine Retention and Build Towards the North Star (north star is : 200 MM month-on-month volume ) Goal 5: Conduct Scoped Beneficial Experiments, Kill Under-performant ones, and remove app bloat. Responsibilities

Prioritize and adjust the roadmap with cross workstream alignment. Analyzing and surfacing new revenue streams that are not listed yet in the roadmap, but reporting back to the community with more details. Coordinating research and resourcing in partnership with the FOX foundation. Organizing and managing the roadmap, coordinating with engineering on timelines. Removing blockers, assisting with product related decisions and keep things moving through the feature development process and Product/Engineering status updates throughout the week. Product representation at the Weekly Ops Sprint. Weekly release thread with operations. Conducting user tests and mentoring other product team members to manage them on their own. Facilitate bi-weekly office hours to provide updates on progress, report on KPIs for all initiatives, and offer space to the community to ask questions, give feedback, and pitch ideas. Draft product specs, reviewing designs, work with ENG workstream to evaluate engineering resources, and iterate the feature development process. Hosting and Leading Spec kickoffs/spikes/breakdowns between Product and Engineering. Spinning up regular retros (at either phase completion or large feature completeness) Leading and continuing all scheduled team syncs and 1-on-1s. Managing Budget and workstream contributor payments made through Colony. Coordinating strategy sessions, touchpoint, and retros for launches. Facilitating where necessary. Budget and team The Product workstream will consist of 3 members all full-time.

contribs

All of last year the team took more FOX than USDC to help the treasury. Instead of blowing things out and raining money, we evaluated the percentages we collectively took over 6 months. From there I took an average and I chose that average as a raise for each contributor (slightly less for myself). We’re too small for nitpicking but we aren’t in the stage of being overly generous either.

Budget Breakdown of March 25- Feb 26 Spreadsheet here https://docs.google.com/spreadsheets/d/1xyNuVCEyyj14eIJvpMba6rO55jr59V2ofXI0VJ6Y1Tk/edit?usp=sharing Monthly:

$45617 Budget

$5406 FOX

$40,210.30 TOTAL

Yearly

$64,880 FOX ( no more user testing funds, we have enough of those and might start returning to the DAO)

$493,283 USDC

$558,163.00 TOTAL budget including contingencies.

This is the previous total budget for a 6 month term, annualized that is 497,628.

Discretionary:

SaaS Figma [$69 a mo] current USDC: [$2454] —> continue holding funds in colony. Contingency, upskilling, and travel: 10,000 We will earmark 10k for travel to one conference if possible and a reforge membership for PTT. His plan is to pay upfront and then have the team reimburse on completion. Benefits - Unlocks new features, continues alignment with a strategic lens, and continues execution of the product team’s goals. Unblocks engineering and ships the roadmap, Gets the roadmap going in iterative loops, with extra hand holding by FBL Executes quarterly with full transparency for goverance. Unleashes animalistic energy on making the current product as good as we can Drawbacks - We’re moving with more rigor so we aren’t shipping as many shiny features. Our team is lean so there is only so many resources to cross allocate