Proposer/Captain: mongoose 413102425793101824

Single Decision Point

Approve budget: yes/no

Purpose

The purpose of this proposal is to fund and execute an activation in collaboration with PizzaDAO on June 25, 2025 during key web3 industry events NFTNYC and Permissionless. The activation at Station 3, NYC's dedicated Web3 coworking and event space, will showcase curated artwork from the WHALE Vault and feature a special live edition of WHALE's ongoing Natively Digital series.

Timeline

•    Proposal submission as Instant Proposal: June 13, 2025
•    Technical and event planning finalized: June 18, 2025
•    Event promotion begins: ASAP following Snapshot
•    Event date: June 25, 2025, 5-9 PM

Anticipated Outcomes

•    Increased visibility for WHALE DAO and the WHALE Vault artworks within the NFT and broader Web3 communities attending NFTNYC.
•    Strengthened community engagement through a live edition of Natively Digital, creating valuable content for ongoing promotional and educational use. This will be WHALE's first live, in-person broadcast event.
•    Networking and collaboration opportunities with other NFT industry figures attending either NFTNYC or Permissionless.

Strengthened relationship with PizzaDAO for future cross-community collaborations.

Budget

Maximum of $1,000 to be used on engaging an A/V production team and producing any necessary promotional material. This is based on initial discussions with capable producers, and mongoose would aim to save any cost possible without sacrificing quality.

Risk Analysis

•    Attendance: Risk of low attendance and visibility of event. Mitigation: Collaborating with PizzaDAO at Station 3 will give WHALE an optimal, Web3 centric venue with an anticipated audience of 250. 
•    Live production technical issues: Risk of event not being live-streamed due to our lack of technical resources. Mitigation: Station3 is wired for live events, and mongoose will utilize his network of film/event production resources to engage a professional and high-quality team to ensure a successful broadcast.
•    Art display technical issues: Risk of artworks not properly displayed. Mitigation: Station 3 has recently upgraded to include flat panel displays and a projector, and we will work with them to ensure WHALE has necessary file specs for display.

Impact

This activation aligns directly with WHALE DAO’s mission to promote and expand the visibility of the WHALE Vault, deepen community interaction, and highlight WHALE’s leadership role in the digital art ecosystem. It provides significant exposure to NFTNYC and Permissionelss attendees, potentially attracting new members and collaborators, and supports long-term content strategies through recorded media from the event.

Key Performance Indicators (KPIs)

Event Reach & Attendance In-person attendance: Minimum of 150 attendees

Engagement Metrics

Social media reach (Twitter/X, Instagram, Discord): 500+ total impressions during the week of the event Social engagement (likes, shares, comments): 50+ combined interactions across platforms WHALE Vault artwork featured in posts or stories: Minimum of 5 unique artworks highlighted with attribution

Community Growth

New members or followers in WHALE Discord or Twitter: 10+ new followers/members by July 1, 2025

Content & Media Creation

Photos & videos from the event: Minimum of 10 high-quality media assets Post-event recap post/blog or Twitter thread: 1 published piece within 3 days of event Natively DIgital clips or highlight reels: At least 1 clip produced and shared on social within 7 days

Return on Value to WHALE DAO

Brand/logo visibility impressions (est.): 100+ through in-event projection and media

https://docs.google.com/document/d/1la1KtPayWSlJ9nGHpcjx8aY9Eqj6c0mIgnwwDb5fELs/edit?usp=sharing + https://docs.google.com/document/d/1oaNYHZFuU_Y_3JXT6pPk1TYTmsBI2KjaJM6wuk4bono/edit?usp=sharing