Rebranding Jade Protocol

Authors: Jon Ray (@JonRay) & Andrew Swartzberg (@Swartzberg) Created: 08-30-2022

Summary

Jade Protocol DAO will rebrand itself as a community governed investment collective, with a particular emphasis on the implementation of DAO tooling to facilitate a deeper level of accountability for our growing community.

Abstract

This is the first of three proposals designed to obtain community consensus on new innovations within Jade Protocol for immediate implementation.

This proposal focuses on rebranding Jade Protocol as a DAO with a particular emphasis on the implementation of DAO tooling that facilitates a deeper level of accountability for our growing community. In addition to enabling our DAO to operate as a community governed investment collective, an affirmative vote will also authorize the removal of all historical messaging that conflicts with the proposed rebrand.

Nothing in this proposal disrupts Jade Protocol’s current operations in any way. It is simply a next step in further formalizing the values and official structure for community input and governance.

Motivation

Jade Protocol continues to survive and thrive within current market conditions due to our ability to champion and implement “iteration” quickly and when necessary. Due to the iterative nature of Jade Protocol and the recent supply impact from the bonding event, we can utilize this rebranding opportunity to leverage a new marketing storyline that better positions our brand and image to be consistent and appealing to new investors. This ultimately serves our entire community and each of our seed partners.

The Jade Protocol community has proven to be innovative, intuitive, and iterative in its approach to treasury management and protocol development. Many in the community feel that we should ride that momentum by taking the “DAO training wheels” off and creating systems that allow for a deeper level of involvement from our community members. The rebrand will focus on the creation of new guiding values and the removal of any prior messaging that is not congruent with these values.

Through the adoption of these new guiding values, Jade Protocol DAO seeks to operate as a decentralized investment collective that is designed to leverage our community (the “JADE Alpha Army”) to identify and offer due diligence on liquid token and seed investment opportunities. The JADE Alpha Army will present these opportunities to officials elected from the community that will perform further due diligence on the potential and integrity of these proposed investments.

In an effort to utilize the expertise of certain individuals within our community, we will hold regular elections to appoint a seasoned "Investment Council". The members of this council will represent the collective interests of the JADE Alpha Army. This will be preceded by a vote to ratify a constitution for our DAO that clearly defines the responsibilities of all council members elected to act on behalf of the community.

As part of our rebrand, we will cull any past content on Medium, Twitter, YouTube, Reddit, Discord, etc., that promotes a message that is no longer consistent with the aforementioned future direction of the DAO.

The proposed guiding values of Jade Protocol DAO are:

Adventurous

We push the envelope of what is possible and never back down from a worthy challenge.

Forward-Thinking

We look beyond emotional hype and directly towards future utility.

Data-Driven

Numbers don’t lie and we will utilize them to drive decision-making.

Authenticity

We will always speak our truth, even when it’s unpopular to do so.

Visionary

We see each desired outcome and collectively hold space for its completion.

Next Steps

A high level summary of how the proposal will be implemented:

• New branding and messaging that will reflect a shift towards a higher level of involvement and accountability from our community. This includes a redesign of the existing website, including a landing page that highlights our newly adopted values as a community.

• The community will collectively draft and review a Constitution for Jade Protocol DAO that will govern operations.

• All prior messaging that is incongruent with the proposed rebrand and DAO structure will be removed from our public facing platforms.

Voting

This is a DAO Proposal that was drafted by community members Jon Ray & Andrew Swartzberg. It was subsequently posted in Discord on 8/29/2022 at 10:14 PM UTC. After 24 hours of community discussion, the proposed edits were incorporated and consensus was reached. The vote is now going to an on chain vote. This vote will be subject to a 24 hour warmup period, followed by a 5 day voting window.

If you agree with this proposal, a [YES] vote would confirm the following:

• A new website rebrand and future marketing campaign which focuses on the implementation of community governance and the aforementioned values in this proposal.

• Ensure that the JADE Alpha Army community has the power to submit proposals, vote on the most interesting and promising ideas, then make them real.

• The removal of all conflicting historical messages that do not reflect the current state of the marketplace and intentions of the JADE Alpha Army.

If you disagree with this proposal, a [NO] vote would confirm the following:

• The continuation of operations as is.

Eligibility

All users with an sJADE balance prior to Block Height 19294666 on Avalanche and Block Height 20880685 on BNB Chain will be eligible to vote.

Additionally, all users who took part in the Avalanche bonding event will be eligible to vote with their pending balance of JADE. Please be aware that the claimed and claimable JADE balances were not included in your voting power as part of the snapshot.

Copyright

Copyright and related rights waived via CC0.