Hole Dao Juicebox Website V2: Site Copy

Author: Inceptor + Hata

Payout recipient: Hole_DAO Juicebox Project (https://juicebox.money/#/p/hole_dao)

Proposal date: December 2, 2021

Provide a comprehensive, 1-2 sentence summary of your proposal.

We see an opportunity to rewrite Juicebox's front-facing web copy to make Juicebox a more approachable platform — which will be beneficial given the current level of attention, and addition of new members to the space.

What gaps do you see in the DAO's process, and how might you help to fill them?

Gaps we see: Language is inclusivity. The communication strategy across the Juicebox site can be redesigned using simplified language and articulate infographics. This will encourage people new to the space to participate more easily. As early adopters, we feel it is our responsibility to make the space more inclusive and equitable.

Our Capabilities: Help to establish brand voice with community feedback. Create a more presentable project face with integrated tone of voice. Further build out brand guidelines for pre-existing branding. Work with WAGMI to hone overall visual style. Work with WAGMI and community members to build-out additional visual concepts to go hand-in-hand with new on site copy. Participate in building out a Code of Conduct. Contributions we already made: Held a community workshop around site copy Conducted analysis of current copy on the interface Started a Rough Draft copy revision of the "Design Your Project" section

Our Previous Experience: Snask Stockholm: Brand Design Milk Studios NYC: Art Direction Center.Design: Brand Direction Anomaly: Brand Direction New Familiar: Brand Direction, Senior Copywriter, Creative Strategy Experiential design for Nike Campaign with Oculus Legier LA: Creative Strategy Wutang Clan: Brand Direction

What might a starter project be for you?

The site copy rework, see our working thread "Site copy" at #design channel on discord.

We will: Provide an accessible report on our research on how to improve Juicebox copy Rework the current copy into a more comprehensible tone for front facing indie artists and creators. Show plans for how to implement the copy we write in a future recurring payment

Payout Amount:

$1,000/Hata $1,000/Inceptor $2,000 total for first trial period funding cycle

Sponsors: @Jango @Mieos @Sage Pivirotto Zeugh

See This Proposal on IPFS: https://gateway.pinata.cloud/ipfs/QmdmUc2L2gfzjnJPbwiqHAspuib8dWX9uT8AZFTCFAoqmJ

Link to Discussion Thread: https://discord.com/channels/775859454780244028/916106341209210970/916809922577059850

Link to Proposal on Notion: https://www.notion.so/juicebox/Hole-Dao-Juicebox-Website-V2-Site-Copy-b5cba3c0047b4c7ca97a58e5a7556459