Krause House Analytics Content Platform

WALLET: matic:0x34ef30c856CbaeDD604034b7202D9D7de23277dc

FUNDING: 600 Polygon USDC per week for 4 weeks

PROJECT LEADS: @pod fog, @Greg

Resources:

PTAL - this outlines the vision of where this is headed.

Analytics House Vision

Content Platform

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GOAL OF PROJECT:

Develop a community-driven, accessible brand to enable, publish and consume NBA analytical content.

WHY THIS MATTERS:

KH naturally engages a wide audience of basketball fans! We have a wide audience to naturally pull from, and inherent interest from both sides of the platform. The decentralized nature of KH as a DAO naturally fits into the decentralized nature of the media platform.

I see this as a core development of KH’s brand, and along with its reputation within NBA circle, in particular analytical minds (such as Lowe, Simmons, etc.). This is a great way to show legitimacy, engage a large user base, and potentially insert ourselves into NBA circles.

HOW THIS WILL BE DONE:

We’ve split the long term vision into 4 phases. For future phases please TAL at the 1-Pager.

Phase 1 consists of:

• Create a public facing website to publish articles.
• Build a brand around said website, even if it’s only within KH.
• Create an interface via KH to allow users to register for article generation in exchange for some form of compensation (can be manual, or tipping?)
• Pick 1-2 article types that we believe has the highest cost to reward ratio.
  • My thought atm is: Fantasy analysis and trade/fa/team analysis.
• Onboard a couple of writers to help contribute.
• 2-3 paragraphs in the newsletter.

DEFINITION OF SUCCESS:

Phase 1 success criteria includes:

• Launch the website.
• Recruit a core team of at least 4 writers.
• Generate at least 5 articles per week (TBD on number).
• Increase our visibility in KH public channels - create a highly visible space in our discord to post new articles.
• Aim to average 50 views per article.
• Figured out a compensation model for phase 2 that is better tied to quality of engagement.

FUNDING DETAILS:

Up to 500 $USDC will be allocated to article writers, depending on the quality of the article - decided by @Greg and @pod fog until specified otherwise. This is to encourage writers to write quality articles.

• For longer form content, 50 $USDC will be allocated per article written (I timed myself writing one, it took about 90 minutes to do so).
• For short form articles, 25 $USDC will be allocated per article.

$KRAUSE allocation will occur at the end of the 4 week period.

$KRAUSE allocation is contingent on articles passing a minimum bar of quality (no low effort content).

Any remaining $USDC will be held in the Analytics House treasury. Additional $USDC distributed based on contributor’s success in execution of the vision as part of the phase 2 proposal, after phase 1 has terminated. Some $USDC may be withheld to help execute future projects.

Compensation structure will need iteration for future phases.

TEAM:

I come from a product engineering background, so I have firsthand experience in building a product and focusing on the user. This user oriented approach to analytics will help our content be accessible.

To be honest I don’t have industry experience writing analytical content, but I’m very well versed in cap rules and play a wide variety of fantasy related games. One of them is a multiplayer league in Basketball GM, which is effectively a GM simulation game for evaluating players and team situation, so I feel I have a decent grasp of value and team situations around the league.

Our writing team will come from a wide background, and that’s what will make it great! Because NBA fans also come from a wide variety of backgrounds, and look for different things when doing so.

OTHER RESEARCH OR NOTES:

This is one of the core pillars of the higher level KH Analytical House vision, which can be found here: https://www.notion.so/krausehousework/KH-Analytics-House-Vision-1-Pager-9ef78441f23446fab0d4cfd7ba9cc935

Separate proposals will be created for the other two pillars once they have been sufficiently scoped out and thought through, potentially further down the line.