Social Media Consulting and Content Creation

Recipient: Joydeangela#5566

Up to:

• 1000 $KRAUSE / month
• 2000 USDC / month

Paid monthly for 1 months then repeating at DAOs discretion

Stewardship team may cancel this agreement at any point.

Community may submit a proposal to cancel this agreement at any point.

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Content Creation - The content that Joy will create will directly tie to the longterm vision of Krause House and the ultimate goal of owning an NBA team. These pieces of content will include: anything basketball related (the goal is to build the brand awareness of Krause House, so us strengthening our position in that community is key); resurfacing previous Ball Hogs and other Krause House content to highlight what we’ve done; Joy can conduct interviews with relevant people in the basketball/web3/crypto space, etc. She would directly with the community to determine the most useful pieces of content, however it’ll all be tied to what Krause House is focusing on longterm.

• create One (1) piece of content per week — (4 total) this will be either a meme/photo or an IG Reel
• Joy will work along Krause House members for direction on what this content will/ should look like

Twitter Spaces - Hosting a weekly Twitter Space where the topics connect to anything from basketball, Web3, Krause House, Ball Hogs, the NBA, etc. will also help achieve our goal of staying in the conversation and building community and brand. Joy also has an extremely active and engaging Twitter following, so by her hosting the spaces alongside the Krause House community will help bring her followers over to KH and hopefully increase the traffic and engagement.

• Joy will organize One (1) 1 hour Twitter space per week as either host or co-host. — (4 total)
  • Joy will join the space from her personal account
  • The KH Twitter account will be co-host
  • There will be a Thursday/Friday twitter space where the topic will be voted on by the KH community in Discord.
• Joy will work alongside Krause House members for topics and other logistics for these weekly Twitter Spaces

Joy Promoting Krause House: With Joy’s strong following and highly engaging fans, she’ll be able to bring attention, followers and overall traffic to KH’s social pages, the Discord, and everything else we’re doing. According to SocialBlade as of 8/17, Joy has a 13.74% engagement rate on IG, which is well above average. This past NBA season alone, she gained over 4,000 followers on Twitter as well. She’s done official partnerships with the NBA, Red Bull, the NBA 2K League, Bleacher Report, Reebok, Adidas, Hisense and many others.

• One (1) tweet per week from Joy’s personal Twitter page encouraging people to follow, engage, etc. with Krause House platforms — (4 total) — Twitter.com/joydeangela

One (1) IG Story per week from Joy’s personal IG page encouraging people to

Follow, engage, etc. with Krause House platforms — (4 total) — Instagram.com/joydeangela

• Commenting on all Krause House IG posts from Joy’s personal IG page

  Consulting/Advice:

• One (1) 30-minute weekly call to discuss Krause House’s social media performance and structure — (4 total)

• this will include: recap on insights; advice on strategies; ideation on what can be done moving forward on socials, etc.

• Joy will engage with Krause House’s discord as often as possible and will constantly chime in with her advice and ideas when applicable

BONUS - Photo Shoot for potential Krause House merch

• Joy will do a photoshoot to help promote Krause House merch, if merch gets created

• Joy will also use these photos as part of the content creation and ways for her to

  promote Krause House as well

• Krause House will be able to use these photos for social media promo purposes

  as well

Hours:

The scope of this project will cover roughly 5-7 hours a week.

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### Intention

During the month of July, I created a few reels from footage acquired during Big3 games. My reels, combined with the footage created by @Crabtree generated an explosion of engagement and followers of the Ball Hogs social pages.

⁃ Account Engagement increased 590%. ⁃ Non Follower Account Engagement increased 903%. ⁃ Content Interactions increased 331% ⁃ Gained 121 new followers within a two week span. ⁃ One of the two reels created received 59K views, which is now the highest viewed post on Ball Hogs Page.

While these numbers are not guaranteed for future posts, the idea is to keep a consistent social media presence during other DAO initiatives in the fall/winter.

During the offseason, I intend to tackle some of the media initiatives that do not require heavy lifting to keep engagement high and bring in a new audience.

### bUt SomEb0dY m1gHt t@kE t0o mUçh Both the community and the Stewardship team has the power to cancel this stream if it is being abused.  In addition, if a contributor abuses this trust, they are effectively burning their social credibility and ability to successfully submit proposals in the future.  We expect some lossiness; however, we believe the benefits of getting good work off the ground is worth this small cost.