Approve Branding Project Budget

Requesting 8000 $KRAUSE (2000 / week, 4 weeks) all paid at project completion + 15K USDC for asset development costs

WALLET: 0x60b6F00314c6fB2ED18306C6190ED60CEC212AB4 (Branding Project Gnosis Safe, Polygon)

PROJECT LEADS (multisig signers): AK, bigbully.eth, Dluxe

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GOAL OF PROJECT:

In Season 2, we would like to propose that a Branding project be funded to further develop the Krause House Brand. The framework we develop will help the DAO validate decisions from a brand perspective. The brand assets we develop will drive the style, design aesthetic and creative direction of Krause House moving forward. Read more here.

TEAM: Across the team is a unique blend of passion for Krause House, Web3, and the NBA as well as a combined 30+ years of experience in brand marketing, product development, and entrepreneurship.

FUNDING DETAILS: We propose compensation of 2000 $KRAUSE per week during the season for a duration of four weeks for a total of 8000 $KRAUSE in compensation. Additionally, we are requesting $15K USDC for asset design paid either as bounties to Jerrys or to an external. While there is a voting option to do a secondary proposal for the $15K, we strongly recommend giving the team access to this up-front, which will give us speed and flexibility in asset design.

HOW THIS WILL BE DONE:

A branding framework will be created that will allow any DAO member to feel confident that a public-facing initiative could leave a positive impression on any viewer. Additionally, this project would create brand guidelines/assets and deliver oversight in the various projects occurring across the DAO such as #nft-experiences, #merchandise, #nola-grassroots, #partnerships, #media, and other discussions. A copy of our current work (still draft) of the Brand Framework can be found here. Assets would include logos, fonts, icons and a general styleguide that can be used across the DAO.

DEFINITION OF SUCCESS:

Delivery of high-quality brand framework (including Brand Positioning, Values, User Targets etc), guidelines, assets, and brand leadership would define the lion’s share of success for this project. As part of this proposal, the Krause House stewards reserve the right to withhold the fund stream for low-quality content produced by this project.