Artist/Influencer Ambassador Program

Head to #📜discuss-proposals in Discord to discuss.

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Requesting 2,000 USDC + 400 $KRAUSE per month, with milestone based comp up to 6000 $KRAUSE (capped at 2 months) for the Artist/Influencer Ambassador Program

Author: mike kadziulis

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Milestone Based Funding:

Mike + Project Team: To further incentivize the project team to exceed base goals, we are proposing the following milestone-based compensation (capped at 6,000 $KRAUSE / month):

• 500 $KRAUSE for securing an artist ambassador of at least 500k combined followers on Facebook, Instagram, and Twitter.
• 1,000 $KRAUSE for securing an artist ambassador of at least 1 million combined followers on Facebook, Instagram, and Twitter.
• 2,000 $KRAUSE for securing an artist ambassador of at least 5 million combined followers on Facebook, Instagram, and Twitter.

WALLET: 0x6b0c86b47a8520Bd50EE4B6466b85c4DFBCc02C1

PROJECT LEADS: mike kadziulis#7443

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TEAM:

This will be lead by myself (Mike Kadziulis) who has 10+ years of music industry experience and currently manages artists including Aluna/AlunaGeorge who is an artist that is currently leading experimentation in the music NFT space. Artists I’ve worked closely with over the years include: Chance the Rapper, Aluna/AlunaGeorge, Kacy Hill, Jessie Reyez, Daniel Caesar, and more.

SUMMARY:

The goal of this project is to engage artists and influencers to find strategic partners to join Krause House and become “ambassadors” in exchange for DAO governance tokens $KRAUSE.

GOAL OF PROJECT:

The ideal Krause House ambassador is an artist or influencer who is a sports fan (especially if they’re an NBA fan) and/or engage in Web3 projects. Ideas for targets at the top level include Lil Wayne (who’s a New Orleans native and a Pelicans fan) and Drake (who has publicly pushed for a WNBA team in Toronto). We will also engage artists that have engaged in Web3 projects such as Diplo, DeadMau5, and more.

These aforementioned artists are the “north star” artists we will engage, but we also will look to find ways for artists and influencers of various sizes to be a part of Krause House and publicly support it through strategic social media and press campaigns.

WHY THIS MATTERS:

The NBA has adopted the idea of teams having official/unofficial ambassadors from the music community as musicians bring strong cultural value to teams. Jay-Z & the Nets, Drake & the Raptors, Snoop Dogg & the Lakers, and 2 Chainz & the Hawks are all examples of artists who bring cultural value to NBA teams, and have strong ties to the local communities of the respective team’s market.

What’s special about the DAO structure is that artists can now not only become ambassadors for a team, but also have ownership.

The exploratory aspect of this plan is to find out through conversations with various artists and managers what kind of compensation package artists at each level would look for to become an ambassador for Krause House. Through this exploratory phase, we will develop a tiered structure of compensation packages that will be used for future ambassadors.

We will also explore what kind of budget it will take to produce an event/concert where artists (preferably ambassadors) perform to raise awareness for Krause House. We can also include panels, activations, etc.

HOW THIS WILL BE DONE:

Over the course of two months, I will:

1. Engage artist managers within my network to set up discussions about having the artists they work with being a part of Krause House and potentially an ambassador.
2. Define what an ambassador’s responsibilities would entail. This would include a combination of social posts, Twitter Spaces, Discord AMA, KH podcast appearance and a press release around the announcement of them joining as an ambassador. We want the ambassador to engage organically with whatever platforms they currently engage on, so it doesn’t feel too “shilly” and feels authentic to their audience. The initial onboarding of an ambassador would include an agreed upon amount of social posting and engagements, and then as Krause House continues to develop and evolve, we would engage the ambassador to support where it feels authentic to them.
3. Engage the Krause House community to get suggestions on who the ideal “Krause House” ambassadors could be.
4. Work with the Full-time Contributors and NOLA Pelicans Bid team to identify New Orleans based artists that can help bring value to the community building aspect of the project and eventual Pelicans bid.
5. Work with the Partnerships Team and Full-time Contributors to establish a compensation package for various levels of artists/influencers that join Krause House and publicly support KH through social media posts and engagement.
6. Submit new Snapshot proposals for ambassador compensation packages. Example: Lil Wayne coming on board as a Krause House artist ambassador in exchange for 10,000 $KRAUSE.
7. Hopefully, begin to confirm Krause House’s first artist ambassadors.
8. Explore producing an event/concert where artists (preferably ambassadors) perform to raise awareness for Krause House.

After the 2 month period is over, I will look to refine the ambassador program strategy based on the findings from the initial period, and then propose a plan that will continue the work of onboarding strategic Krause House ambassadors based on the current roadmap and priorities.