Brand Team Season 3 Funding 🚀🚀🚀

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FUNDING DETAILS:

• 4000 $KRAUSE per month
• 4000 USDC per month
• Duration: 3 months
• Up to $5000 USDC for bounties

This amount will be spread amongst the team (currently: bigbully, dluxe, AK) and will be split by workload and deliverables.

Reversibility

Veto rights remain with the stewards on a monthly basis if work is not done to completion or there is a significant change in plans.

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SEASON THREE GOALS

Goal 1: Brand Asset Deployment

Deploy brand assets across touchpoints and build a hosting system for all assets and styleguide.

Goal 2: Build an internal design team / bounty system

Build an internal design team capable of delivering on assets for bounties.

Goal 3: Brand Launch @ NFT NYC

Support NFT NYC ambitions from a brand perspective, prior and on-site.

Goal 4: Trademarks and IP

Begin to investigate necessary IP and trademark protections.

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Long Form Version

TITLE: Let’s launch this Brand 🚀

FUNDING: 4000 $KRAUSE and $4000 USDC monthly (three months estimated) Also $5000 USDC for additional asset development (bounty system)

WALLET: Brand Team Multisig (TBD)

PROJECT LEADS: Bigbully / Dluxe / AK

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GOAL OF PROJECT:

In Season 3 - we look to build upon the work we have done in Season 2, and lead the deployment of our new brand assets throughout our touchpoints and teams, and especially make sure we have an impressively-branded NFT NYC coming out party.

QUICK OVERVIEW OF SEASON 2:

Our small team, along with an external agency built out a new brand identity for Krause House.  That deck can be viewed here.   https://drive.google.com/file/d/1wAOF5SP7_14QePF-8llL2moZnuX3CA_-/view?usp=drivesdk

SEASON THREE GOALS

We have a few tactical, yet concrete goals for season three:

Goal 1: Brand Asset Deployment

Lead: bigbully Support: alex

We will put together a communication plan to inform team leads where and how to use our new assets. We will ensure all new brand assets are stored in a common location that all KH members can access.  Additionally, provide usage document (brand styleguide) enabling internal and external designers to work with our assets properly.  Basic assets will be stored in an easy to find and navigate location (notion / google drive).  We will also utilize Figma to host assets for those that are more design-oriented and know how to use that platform.

We will work with the various teams to update any and all touchpoints (website, social, podcasts, etc) to ensure a consistency across our brand assets.   We would pay bounties for larger projects (web for example) but otherwise expect this to be quite seamless.

Goal 2: Build an internal design team / bounty system

Lead: dluxe  Support: bigbully

Knowing that constantly using external agencies can be expensive, we need to now consider how to in-house some design work.  A $5K USDC budget is being asked here to pay designers for their work.  We will utilize the existing dework bounty tool, create a Design section within it and manage requests. Ideally we can figure out a core group of design contributors and deliver a system that is more sustainable when new assets are needed.

Goal 3: Brand Launch @ NFT NYC

Lead: dluxe / bigbully / AK

Work closely with merch + event teams to put forth a strong brand visual presence at NFT NYC in June.  This would include support on all brand work, delivering new assets and helping to make sure the overall presence is “on brand”.  Currently, bigbully, dluxe & AK are planning on attending in person to also support any needs that may come during the event.

Goal 4: Trademarks and IP

Lead: bigbully support: AK

Begin to understand the process for trademarking and legally protecting our brand assets and IP from a DAO perspective.  This might be quite easy or difficult, this season is just to investigate it and prepare a plan to move forward.  Would need support from internal legal support or externals.

FUNDING DETAILS:

We would like to propose that these tasks and oversight be included in the Season 3 Branding project with compensation of 4000 $KRAUSE and $4000 USDC per month. This allocation of $KRAUSE and USDC would be distributed from the multisig to contributors based on their monthly completion of tasks and their completion of deliverables using the tools created after the completion of the project. Additionally, we are requesting $5000 USDC for asset development in a bounty-type system.

REVERSIBILITY:

Veto rights remain with the Stewards Team on a monthly basis if work is not done to completion or there is a significant change in plans.

TEAM:

Across the team is a unique blend of passion for Krause House, Web3, and the NBA as well as a combined 30+ years of experience in brand marketing, product development, and entrepreneurship. With this leadership team and the added effort of other talented Jerry’s, we are well-positioned to launch our brand to the next level!!!