The Krause House Writers Cohort

Author: grant#2959

ELI5 (Explain it Like I’m 5) Project Value-Add

Krause House partners with Taptive to run a 3-week white-labeled writing program (ex: the KrauseHouse Writers Cohort). The program will achieve two goals:

1. It will create dozens of community-generated blog posts
2. It will serve as a community engagement tool for new and existing community members

Requested Budget:

$3,000 USDC

How will funds be managed?

The funds will be sent to grant#2959 to plan, develop, and operate the program

Project Details

Summary:

Krause House to partner with Taptive to plan, develop, and operate a 3-week cohort-based writing program for the community.

Participants will write and publish a 500-word post every week for 3 weeks. Each week, participants will meet live on Zoom to share their writing, give and receive feedback, and connect.

By the end of the cohort:

1. Krause House will have dozens of articles shared by the community creating thousands of impressions. These posts can be featured on Krause House newsletters, blogs, and social media
2. Members of the Krause House community will have built new relationships with others in the community
3. Community members will have gained an invaluable growth experience as a result of their affiliation with your community

Taptive has run 30 cohort-based writing programs for over 15 organizations helping writers publish 1,000+ essays.

Extra Information (can remove for the final proposal if necessary)

Our Process

Our step-by-step process to plan, develop, and operate a successful cohort for Krause House

Strategy and Planning

📈 Build a program that works for you

We start the process with a Project Launch call with the KH team.

During this call, we'll better understand how to message the program to the community, and we'll discuss potential customizations you want to make to the program.

Also, we will agree to a cohort Kickoff date and time that works for your community.

✍️ Writing Prompts and Cohort Theme

We will work with the Krause House team to give writers prompts and a theme that furthers Krause House’s mission.

Some example prompts and themes:

• Analyze the Ball Hogs’ potential for a successful season
• Summarize Krause House’s mission and next steps
• Summarize Krause House DAO’s podcast episode #47
• Share details of the Krause House and Ball Hogs relationship

Marketing

📢 Bring the community together

Next, we'll design a landing page for the program.

We will provide you with the landing page, additional copy to use on social media, and a multi-channel marketing plan to start to get the word out.

Here's an example of a past landing page. 

The Cohort Experience (from the writers perspective)

👋 Onboarding

Taptive will run its tested onboarding process to start the cohort. Onboarding is critical to the cohort experience as it communicates the goals, expectations, process, and logistics required to align all cohort participants.

Also, onboarding will include an invite to the Krause House Writers Cohort Learning Home created by Taptive.

The Learning home includes all resources participants will use during the cohort. (Leaderboard, Calendar, Cohort & Feedback Champion Competitions, Feedback Guide, Feedback Form, Live Meeting Recordings, Taptive’s The Publishing Process, >20 pages of Taptive Writing Tips).

We've created over 20 pages of content to help writers write. You can read examples of the content here. During the cohort, this content is shared with writers in a daily, digestible format.

🚀 Kickoff Meetup

On the last day of Onboarding, Taptive will lead a Kickoff Meetup to start the cohort. We’ve run many Kickoff meetings and have an agenda that supports people in the writing journey.

💬 Community Channel

Asynchronous discussion is an important part of the cohort experience. Cohort participants will chat in a separate channel in the Krause House Discord.

Taptive will facilitate discussions in the channel.

📆 Cohort Weekly Cadence

Once the cohort is launched, the cohort will run on a consistent, weekly cadence. This is intentional — the more simple the weekly cadence, the more writers can focus on writing.

Here is an example weekly cadence (though this will likely change based on our agreed-upon schedule):

1. Friday: Each writer sends their writing topic for the week to the Discord channel and writes a Bullet Draft of their weekly post
2. Wednesday: Each writer publishes their post (and shares it on Discord and social media)
3. Thursday: Each writer attends the Weekly Live Meetup on Zoom and gives feedback to others in the cohort

Taptive ensures that writers are able to follow this cadence by sending a Weekly Summary with links throughout the week.

🤝 Live Meetups

Each week, Taptive will organize a space to meet live on Zoom. These Live Meetups last 1 hour and take place on the same day and time each week of the cohort.

The focus of the Live Meetups is 1:1 feedback on writing and community discussion (based on the previous week’s writing).

Taptive has a minute-by-minute agenda for these meetings. However, prior to the meetings, we will work with your team to determine the best use of time for the meetings.

👋 Cohort Conclusion

The cohort concludes with the live Celebration Meetup following the publication of the final post.

During Celebration Meetup, among other activities, Taptive will announce the winners of our Cohort Champion Awards and the Feedback Champion Award.

Also, participants will complete a reflection survey and share personal wins from the experience.

Following the Celebration Meetup, Taptive will send a final email of the cohort sharing the award winners and the next steps.

Wrap Up

🏆 Conclusion Meeting

After the cohort concludes, Taptive and the Krause House team will debrief on the cohort.

Taptive will prepare a deck to share data from the cohort.