Author: dbag#3251

Recipient Address: 0xE97F19e5DF4e6dCa116c3097CE16a3bfFE891Cee

Summary

This is a redrafted proposal to the one that went through snapshot from 1/20-1/23 - found here.

Krause House has accomplished a lot this past year but not enough of the basketball community knows or has heard about us. I’ve experienced this blocker in trying to raise sponsorships funds for events such as Krause Houe JAM @ NFT NYC / Art Basel and in closing partnerships for Krause House. I believe we need to clarify/refine our narrative on socials like IG & TikTok and capture more stories on our journey to grow our following so our accomplishments go noticed. Having curated and executed on some of the key stories in Krause House’s journey, I feel most equiped to bring KH more visibilty. To do this I’m looking be on a monthly stream of 6000 USDC for two months to see if my methods can produce real results.

The Role

Marketing & business development

Content Creation & Upkeep I will manage end-to-end creation of content which includes ideating, producing, editing, cross-promoting, copywriting and uploading to our social platforms. The content I will focus on producing will be around explaining our core mission in a digestable way. The goal is to capture the attention of a wider basketball audience.

Here’s an example of when I was on Sway Calloway, sharing Krause House’s Mission:

• Link to the Sway interview on Youtube (Starts 50 Minutes)

Here’s some other content I was the direct lead on:

• Krause House JAM @ NFT NYC
• Tech Runs Basel Event

Assist in BD Relations

I will continue to form relationships for KH that will bring collaborative opportunities in content creation (podcasts, videos, etc) , events, court refurbs concepts, and sponsorships. My plan is to leverage our partner networks created since NFT NYC, inbound opprtunities through our social platforms and targeted cold outreach.

Here’s some examples of relationships formed since NFT NYC:

• In The Lab
• Tech Runs
• Terance Mann
• Swish House
• Mike Swift

Court Refurbs

I will work with Shanny from AIFS to help close partnerships and also spread the AIFS’s court refurb initiative across socials by creating storytelling content.

Here’s an example of what that may look like:

• KH x Philippines Doc Trailer

IRL Experiences

I will source, scope and find funding for future Krause House events. This will involve discussing with all available partners and finding windows of time in the year to activate, developing a clear vision and pitching it to groups that have available funds and align with the vision. A big factor in landing sponsorships for events has to do with how much reach we have. Growing our reach will favor landing sponsors and being able to commit to events.

Proposal

• A two month budget of 6000 USDC paid monthly.
• Wallet Address: 0xE97F19e5DF4e6dCa116c3097CE16a3bfFE891Cee
• Funds to be sent starting on Feb 1st and at the start of each month.

Protections:

• Stewardship team may cancel this agreement at any point.
• Community may submit a proposal to cancel this agreement at any point.

Intention

Our lack of visibility to the basketball world seems to be the biggest vulnerability in pitching to Front Offices. Our social presence also being top of the funnel for all our projects and opportunities it could use a singular member focus. My goal is to start with implementing a more consistent marketing strategy so we can grow our online presence. Here a few starting goals that i’ll have my eyes set on.

Goals:

• Gain 5k IG & TikTok followers.
• Gain 2 more partners that is either content, sponsorship or court refurb related.

Why DBAG

I bring a skillset of taste-making, execution & raising. Some of my past ventures include owning a production studio in LA, creating a platform for pop-up experiences pre pandemic, operations lead at redacted finance. Here’s some of the work I’ve already done for Kruase House.

Events & Marketing Proof of Work

• Krause House JAM @ NFT NYC - I led the team of 10 to introduce the world’s 1st physical NFT basketball court and curate the most engaging event at NFT NYC 22. We partnered with 50+ artists and players to pull this off. These efforts include strategizing our marketing presence, outreach, overall strategy and raising $60k in sponsorship funds
  • click here for recap footage of the event put together.
• Tech Runs Basel - I closed the deal with one of our partner community to curate and execute an event for them at Art Basel. I interacted and formed relations with Nueral.io, Ros Gold and NBA PA. My efforts in making this happen included creating all brand assets, marketing materials and creating a sponsorship deck that helped raise $45k in sponsorship funds. Also integrated Heat Check in of our activations so guests can earn XP.
  • click here for video footage of the event I lead execution on.

BD Proof of Work

• Formed warm relations with In The Lab, Swish House, Terrance Mann, LA Laker’s Front Office, Crew League, AEBL, Tech Runs, Mike Swift, Ros Gold, Bobbito and more.
• Provided assistance in closing ITL x KH partnership.
• Developed pitch deck and strategy for pitching to Terrance Mann with Flex.
• Developed the idea and pitch deck for BIG3 TV Show with Jon & Mario.

Court Refurb Proof of Work

• Philippines activation - Executed and documented the journey of refurbishing a court in the Philippines as one of KH’s first big effort at international engagement and expansion.

Content Creation

• Responsible for current website oversight and changes.
• Designed for Krause House JAM merch.
• Interviewed with the NY times to share KH mobilizes on IRL activations and the impact they have.