Ball Hogs 2024 Budget

Author Name: Uncle Jon & Bayesian Baller

https://www.notion.so/krausehousework/Ball-Hogs-2024-Budget-9308923ca4334083935d17974749a1f3?pvs=4

TL;DR — Project Value Add

The 2024 BIG3 Season kicks off on June 15th, and the Ball Hogs will be looking to build on last summer’s record-breaking progress!

Since purchasing the team in 2022, Krause House’s operation of the Ball Hogs has proven to be our community’s most significant proof-of-concept towards team ownership and future acquisitions.

In Year 1, the primary focus of our operation was on building community. Led by Uncle Jon, we proved that a DAO is capable of cultivating the most passionate fan base the BIG3 has ever seen by way of the Pig Pen, decentralized media, and merchandising collaboration.

In Year 2, the primary focus of our operation was improving on-court performance. Led by Bayesian Baller, we proved that a DAO is capable of taking the league’s last place team and turning them into an overnight contender by way of data-driven roster construction, game prep, and assistant coaching.

Now in Year 3, Uncle Jon and Bayesian Baller aim to combine their efforts in what is expected to be our team’s most critical and the league’s most highly anticipated season to date.

With the BIG3 exploring new revenue models and team sales, given our strong relationship with league executives and blossoming team performance we could have a unique opportunity to re-sell the Ball Hogs for a profit after this season. Such a move would not only demonstrate our ability to turnaround a franchise’s prospects in a short period of time, but do so while simultaneously earning a return on our initial investment. This would be an enormous stamp of validation for the DAO.

To maximize on this summer’s forthcoming opportunity and drive the value of the Ball Hogs higher than ever before, we would like to put forth the following proposal for your consideration.

Signed,

Uncle Jon x Bayesian Baller

Click here to see what’s possible and get hyped for another big summer of Ball Hogs basketball!

https://streamable.com/u58556

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Requested Budget:

• Up to $69k USDC

For comparison:

• 2023 Ball Hogs Budget Proposal
• 2022 Ball Hogs Budget Proposal

How Will Funds Be Used?

1) Travel, Lodging, & Transportation to Ball Hogs Games for Team Contributors

The 2024 BIG3 season kicks off on June 15th and will travel through 10 U.S. Cities over the course of the summer including Oakland, Tampa, Baltimore, Newark, Anaheim, Portland, Cincinnati, San Antonio, Nashville, and Boston (in addition to the BIG3 Combine & Draft in Las Vegas on May 24th). We are requesting funds for modest travel, lodging, and transportation accommodations in every city. Click here to view the entire summer schedule.

• Hotels: Up to $12k
• Flights: Up to $12k
• Transportation: Up to $6k

See the notion link for this propsal (https://www.notion.so/krausehousework/Ball-Hogs-2024-Budget-9308923ca4334083935d17974749a1f3?pvs=4) for an itemized breakdown of potential travel cost estimations.

2) Recording, Production, & Publishing of Weekly Ball Hogs Media & Content

We have partnered with Ball Hogs HC Rick Barry and received approval from the BIG3’s Executive Team to produce a weekly show on behalf of Krause House in which we will interview some of the biggest names from around the BIG3 this summer. We are requesting funds for the necessary equipment to record, produce, and publish this content in a professional manner, as well as, to procure the talent needed to complete and appropriately market this project. Jon has already arranged for the BIG3 to cover transportation of the equipment to/from the various cities each week.

• Professional Media & Content Equipment: Up to $11k
• Production & Viral Marketing (Joy DeAngela): Up to $15k
• Co-Hosting & Guest Acquisition (Rick Barry): Up to $4.5k
• Miscellaneous (i.e. Venues, Emergencies): Up to $1k

See the notion proposal link (https://www.notion.so/krausehousework/Ball-Hogs-2024-Budget-9308923ca4334083935d17974749a1f3?pvs=4) for an itemized breakdown of potential media and content estimations for the Ball Hogs media and content.

3) Merchandising Development for Our Team, Community, & Fans

Over the past two summers Uncle Jon has designed, produced, and sold Ball Hogs team merchandise that generated a ton of organic buzz around our team and community. This summer, not only do we want to produce more exclusive merch for our fans and community, but we would also like to outfit our team with the most unique Krause House x Ball Hogs branded performance apparel the BIG3 has ever seen! The strategy is more than “look good, play good”. We want to develop a brand that becomes an iconic staple of the BIG3 and makes players proud to rep the Ball Hogs. We envision that this strategy could be a huge marketing boost for Krause House and the Ball Hogs, as well as, could be scaled and perfected for future clients. We are requesting the following funds to cover the design, development, and production of this Krause House x Ball Hogs merchandise.

• Merch: Up to $7.5k

See the notion proposal link (https://www.notion.so/krausehousework/Ball-Hogs-2024-Budget-9308923ca4334083935d17974749a1f3?pvs=4) for a breakdown of potential merchandising costs for the team, our community, and our fans.

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Appendix:

Notion Proposal Link: https://www.notion.so/krausehousework/Ball-Hogs-2024-Budget-9308923ca4334083935d17974749a1f3?pvs=4

C) Joy DeAngela Travel Notes

After discussions with Joy and her manager, we have agreed that on weeks in which Uncle Jon will be out on “new dad duty” Krause House will cover her flight and hotel. On weeks that Jon is with the team, Joy will be covering her own travel costs (with the exception of the draft in Vegas.)

D) Professional Media Equipment: Cost Estimates Table

Equipment will be used weekly to capture and record the Ball Hogs Show with Coach Rick Barry and to film sideline content to be used across social media and other marketing collateral.

All equipment will be owned by Krause House. Following the completion of the season, the equipment can be sold and the funds returned to the treasury. Or they may be kept under the community’s discretion for future media initiatives.

E) Fan & Team Merchandising Notes

• High Quality Player Merch
  • Some of the biggest feedback we got within the league were the cool shirts our players wore. Particularly the caricature shirt featuring each of the guys on our team. This year we want to up the ante by providing exclusive warm ups for our players. The league is notorious amongst the players for the lack of s.w.a.g given so why not step in? We’re looking to design warm-up tops and bottoms featuring not only the Hogs branding, but also Krause House branding prominently.
• Community-Driven Fan Merchandise
  • Uncle Jon will initially head up merch creation in hopes that other members of the community will kick in and help with designs. Designs will be created and put up on the Shopify platform and sold as print-to-order to avoid excessive production costs.
• Store Operation and Maintenance
  • The fan merch store will be powered by Shopify for fulfillment and Printful as the print to order service. The membership fee’s of these services come out to about $200/mo. The plan is to have the store be actively listed from May-September with a re-assesment after the season is over. If our merch is successful, we will keep the store open longer. All profit from sales will go back to the KH treasury.

F) Add’l Revenue Models & Ownership Exploration

We would like to leverage our involvement with the Ball Hogs this summer to be a launch pad for additional revenue — either via our ownership or from providing our services to other teams.

Our work with the Ball Hogs over the past two seasons has proven to be of tremendous value, and this time around we would really like explore getting something back for providing this value.

We believe that we can start thinking about ramping up our offerings, putting together a deck of our services, and (for starters) beginning to offer them to other team/owners around the BIG3.

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How will funds be managed?

We will be using the Ball Hogs multi-sig set up last year. The wallet will have a treasury funded by this proposal, and expenses will be reimbursed with 3/5 signatures.

Signers:

• Uncle Jon
• Bayesian Baller
• Commodore
• Shanny
• Lewwwk

Team Members Assigned to the Project

• Uncle Jon
• Bayesian Baller